After his recent debut at the Indianapolis 500 over Memorial Day Weekend (where he won the Rookie of the Year award), Formula 1 race car driver Fernando Alonso  now introduces KIMOA, his first line of apparel & accessories to the U.S. market.

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Based in Madrid, KIMOA is a collection for men & women inspired by the relaxed beach culture of Southern California. The collection is comprised of soft, easy to wear tanks, t-shirts and sweatshirts, as well as dresses for women and swim shorts for men.

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The new collection also includes a complete line of sunglasses, ball caps, beach towels, skate boards, and surf boards. All wearable apparel and accessories within the collection are priced at under $100, with skateboards running around $300 and surfboards around $675.

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The official U.S. launch was held at the S’Zen Lounge at Hotel on Rivington. Invited guests were treated to a cocktail hour with lite bites, and a walk through of the collection in the assembled showroom. Domingo Zapata, a Spanish artist and close friend of Alonso,  gave a warm introduction to the crowd, followed by a short speech from Alonso and the premiere of the KIMOA campaign video.

KIMOA for HOMBRE Magazine IMG_1190 (Copy)Notable attendees included Italian model Linda Morselli (R) and Spanish model Jessica Goicoechea (L).

To learn more or to shop the collection visit

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Jose Eledra

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