FIRST LOOK: BEN SHERMAN Launches First Ever See Now, Buy Now at LONDON FASHION WEEK
Ben Sherman launched its first ever See Now Buy Now collection at their runway show during London Fashion Week Men’s. Preview some selections below. The full collection is only available in-store at the London Carnaby Street location, and select pieces from the capsule range will be available at BenSherman.co.uk/collections/spiritofmod.
THE SPIRIT OF MOD, AW2017
Military Mod inspiration is reworked with a contemporary sportswear twist. Influences of John Lennon and a young Paul Weller are the seasonal muses. Traditional British heritage fabrics are blocked with autumnal waxed camo prints and are reinterpreted back into iconic Ben Sherman silhouettes. This capsule range is Made in England and uses the best of British craftsmanship while capturing the spirit of what it means to be a “Future Mod”.
Highlights from the collection include:
The Ventile Army Shirt: Ben Sherman’s iconic button down shirt has been reinvented and constructed out of waterproof Ventile fabric, originally commissioned by Sir Winston Churchill during WW2 and developed in England
The Army Parka: A fishtail parka crafted from British Army wool, fitted to be worn over a suit as the original 1960s mods wore them
The MA1 Satin Bomber: Premium satin nylon bomber jacket with fabric from Italy crafted from traditional military techniques, finished with military grade copper hardware, constructed as an original MA1 from the 1950s