This year, two LED “Hit It Here” targets featuring the #FlexBall razor image were placed at Target Field; one in left-center and the second in right-center field. If either target was hit during the Gillette Home Run Derby by one of the Home Run Derby participants, there was to be a one-time incremental donation of $300,000 from Gillette which could push the final donation amount to a level above the record of $615,000 set in 2012. This new element was in addition to a custom orange baseball (or #FlexBall) that was introduced toward the end of each participant’s at-bat. For each orange #FlexBall home run hit by a participant throughout the Gillette Home Run Derby, Gillette and Major League Baseball will combine to donate $10,000 to designated charities. Gillette and MLB will combine to make an additional donation of $5,000 for every non-FlexBall home run hit throughout the 2014 Gillette Home Run Derby.

Players participating in the Gillette Home Run Derby gather for a ceremonial shave to experience #FLEXBALL first hand with the Fusion ProGlide with FlexBall Technology Razor.

“Gillette is thrilled to celebrate 75 years as a Major League Baseball sponsor and to be the title sponsor of this year’s Home Run Derby and support two great organizations – Boys and Girls Club of America and the MLB RBI program,” said Hooman Shahidi, senior brand manager of Gillette North America. “Because our newest razor, the Fusion ProGlide with FlexBall Technology provides maximum contact* to get virtually every hair, we’re upping the ante for the players by challenging them to achieve maximum contact with the ‘Hit it here’ #FlexBall razor targets and trigger a possible record breaking charitable donation.”

American League Home Run Derby captain Jose Bautista

“As our longest-standing partner, Gillette is using the Home Run Derby as a platform for giving back to the community through raising funds for both RBI and Boys & Girls Clubs of America,” said Tim Brosnan, Executive Vice President, Business, Major League Baseball. “When the players see those targets in the outfield, we’re confident they’ll be taking aim for a chance at a record donation.”

Prior to the game Gillette hosted the first-ever #FlexBall Grooming Lounge that sat center stage between the #FlexBall razor targets, on the centerfield concourse at Target Field. This lounge was open to all fans that are in the ballpark during the event. All are invited to stop by and enjoy a shave with the new razor before and during the Gillette Home Run Derby. Additionally, fans visiting T-Mobile All-Star FanFest during MLB All-Star Week had an opportunity to take a swing at an orange #FlexBall when they stop by the Gillette Home Run Derby attraction – where fans could try to achieve maximum contact with their own #FlexBall targets to win select prizes such as tickets to the Gillette Home Run Derby, Gillette product coupons, and more.

The new reimagined FlexBall Technology handle moves, adjusts and pivots in 3D to meet the unique contours of a man’s face to get virtually every hair. This first of a kind razor uses the same Fusion ProGlide cartridges, delivering Gillette’s best shave. Manual and power versions of the Fusion ProGlide with FlexBall Technology are available at all major retailers nationwide. Fans can subscribe to Gillette’s best shave for around $1/week** at Gillette.com.

The 2014 Gillette Home Run Derby was held at Target Field in Minneapolis, home of the Minnesota Twins, and televised live on ESPN.  For more information, please visit allstargame.com.