J BALVIN Drops New Song And Is On A Mission to Find the Next Music Star
J Balvin has released his full “Es Nuestro Momento” as he continues his most recent project with Buchanan’s Whisky, the Es Nuestro Momento Featuring J Balvin contest. The Colombian superstar is on the quest of finding the next rising star in the U.S. and is now giving the power to music fans across genres to help him choose the winner.
Everyone has submitted their versions of the “Es Nuestro Momento” song – featuring Balvin – and now it’s up to music fans to vote for their favorite song on EsNuestroMomento.com from now through April 7th. Once they’ve made their choice, voters can be among the first to download Balvin’s exclusive, “Es Nuestro Momento” track on SoundCloud. Balvin will then choose the final winner amongst the top ten songs and will announce the winning track via his social media on April 19, 2017. This is the first time SoundCloud puts the power to decide finalists in the hands of fans.
Balvin’s new track, which he especially created for Buchanan’s Scotch Whisky’s campaign, is meant to champion the Latino community and celebrate their positive contributions to mainstream culture. Balvin has previously stated that “…it truly is our time to take pride in our culture and to be celebrated as leaders of a new generation in the United States.” And now, he wants to share his success with others by helping emerging talent showcase their work with the world.