Multi-Platinum selling singer/songwriter   Jencarlos has just released his new single “Dure Dure” alongside the Don Omar. This new single is a follow-up to the talented Cuban-American artists’ previous hits “Pa Que Me Invitan”, “Baby” and “Bajito;” all of which reached Double Diamond, Platinum and Gold certification status across Latin America and topped airplay charts in Puerto Rico and other countries.

Jencarlos - dure dure 3 for HOMBRE Magazine

Dure Dure is a reggaeton/pop blend with hypnotic guitar riffs, hints of dancehall and an imposing low end. This new single was produced by DVLP who has captained chart topping hits for Eminem and Lil Wayne and the  IAMChino/El Chacal/Pitbull/Yandel standard “Ay Mi Dios.”

Jencarlos - dure dure 1 for HOMBRE Magazine

The music video was directed by Carlos Escobar who brought the video to life behind the setting of a 1990’s Soap Opera. The video stars Jencarlos, renowned actor/comedian Bobby Lee and Zumba creator Alberto Perez as they become infected with the sounds and dance of Dure Dure.

“Dure Dure” was released in partnership with Zumba, who premiered the song to their instructor network (ZIN) with an exclusive choreography. The single and video are now available on all digital platforms.

Jencarlos photographed exclusively for HOMBRE by Paul Tirado

Jencarlos photographed exclusively for HOMBRE by Paul Tirado

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THIS ARTICLE IS WRITTEN BY

Lina Jordan

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