Staying healthy, and getting in shape rank as some of the top New Year’s resolutions worldwide, so it’s fitting that Planet Fitness returned as presenting sponsor of the biggest party in the world – New Year’s Eve at Times Square, and the traditional ball drop that symbolizes a new beginning in the cycle of life.z

The annual celebration helps to make Planet Fitness, Inc. one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S. In partnership with Times Square Alliance and Countdown Entertainment, the Judgement Free Zone was once again the presenting sponsor for the fourth consecutive year of the iconic celebration, inviting everyone to “Get Down with Your Judgement Free Self” in 2019 and beyond.

The timing is perfect. No matter what you’re looking for in a gym, Planet Fitness has a membership option made for you. All Planet Fitness members enjoy unlimited access to their home club and the support of a friendly, knowledgeable staff anytime. PF Black Card members receive additional benefits, including the ability to bring a guest for free and access to any of the 1,600+ PF locations. Planet Fitness provides a unique environment in which anyone can be comfortable. A diverse, Judgement Free Zone where a lasting, active lifestyle can be built.

This year, during a very raining evening, approximately one million revelers crowded Times Square to ring in the New Year with bejeweled and festive New Year’s Eve party hats and balloons decked out in purple and yellow – Planet Fitness’ signature colors. Planet Fitness was also be featured on “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2019″ – with a presence in New York and Los Angeles – as well as on the Times Square 2019 webcast throughout the night.

“Our continued sponsorship of Times Square’s legendary New Year’s Eve celebration and our nationwide video contest are a perfect way to kick off and embrace a judgement free spirit of health and happiness,” said Jamie Medeiros, VP of national marketing at Planet Fitness.

“Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2019 is one of our biggest events of the year, and we are excited for Planet Fitness to join us again in this celebration of music and entertainment as we ring in the New Year with our audience,” said Jerry Daniello, SVP, Entertainment Brand Solutions, Disney Advertising Sales.

“New Year’s Eve is a time to reflect not only on the past year, but also to celebrate new beginnings and what we want to be different in 2019,” said Tim Tompkins, President of the Times Square Alliance. “We look forward to welcoming back the Planet Fitness wave of purple and yellow throughout Times Square as we ring in 2019.”

HOMBRE Magazine’s Francisco Romeo gets up close and personal with the Waterford Ball that drops at midnight on New Year’s Eve

In addition to the New Year’s Eve celebration, this year Planet Fitness organized a competition and invited everyone to enter the Planet Fitness “Get Down to Win” video contest for a chance to win $10,000. Users were invited to submit a 30-second (or less) dance video showing how they plan to “Get Down” in true “Judgement Free” style in the New Year. Entrants could download one of five pre-selected music tracks to use as the “tune-spiration” for their video jam, then upload their creation to the “Get Down to Win” microsite. With all entries in, now it’s the public that gets to vote on five video finalists this month, and the grand prize winner will receive $10,000. Additional prizes, including one-year Planet Fitness memberships and a Planet Fitness prize pack (valued at more than $1,000 and featuring a smart watch, wireless headphones, a $250 gift card and more) will be awarded to all finalists.

For more information on Planet Fitness and to find a club near you, visit PlanetFitness.com

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THIS ARTICLE IS WRITTEN BY

Francisco Romeo

A Citizen of the World... A Dream Maker... An Adventure Seeker... A Lover of Life. And Finally ...the Editorial Director & Publisher of HOMBRE, the World's Leading Publication for Latin Men. www.hombre1.com

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