Superdry has finally arrived in the U.S. The exciting contemporary brand focuses on high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style. The fashions are characterized by quality fabrics, authentic vintage washes, unique detailing, hand-drawn graphics and tailored fits with diverse styling. Such distinctiveness has gained the brand exclusive appeal as well as an international celebrity following.

The new flagship location has opened in Manhattan‘s retail center at 34th street between Fifth and Sixth Avenue. For the  opening night event Hannah Bronfman directed the vibes with tunes and a special Snapchat takeover for the Superdry Global channel.

NFL player Eric Decker attends as Superdry celebrates the exclusive opening of 34th St. Flagship store

Superdry’s latest collaborator, New York Jets wide receiver Eric Decker, mingled with guests and toasted his exciting partnership with special guests Martha Hunt (model) and Euan Sutherland (Superdry CEO).

Supermodel Martha Hunt

HOMBRE Magazine joined in while other New York tastemakers danced and sipped cocktails as they got a sneak peak of the new Superdry Collections, including Superdry Sport and Idris Elba + Superdry, and brand favorites such as Superdry denim and lightweight outerwear.

Model Irina Proskurina

Superdry has a significant and growing presence around the world, operating through 515 Superdry branded locations in 46 countries. There are 139 owned stores across the UK and mainland Europe, 208 franchised and licensed stores, all but one outside the UK, and 168 concessions.

For more information please visit www.superdry.com/us/

Superdry is located at 21-25 West 34th Street (between Fifth and Sixth Avenue)
Instagram, Twitter, Facebook: @Superdryusa
Snapchat: SuperdryGlobal

Model Irina Proskurina with HOMBRE Magazine’s Francisco Romeo