Challenging times in retail call for exciting innovative initiatives by retail giants. Target is revolutionizing its stores by planning and launching over 12 new brands in the coming months. First up are three stylish up-and-coming names Goodfellow & Co, A New Dayand Project 62The common thread is top-notch quality, intricate design, and superior pricing.

“These brands are the perfect example of what makes Target ‘Tar-zhay.’ Each offers incredible design, great quality and truly unbeatable value. That’s something you can find only at Target,” says Mark Tritton, Target’s executive vice president and chief merchandising officer. “Since announcing these new brands, we’ve been blown away from the excitement we’ve seen from our guests. While they’ll have to wait a little longer to shop, now they can see what we’ve been working so hard on. And the best part—we’re just getting started.”

Here’s a preview of the brands.

Goodfellow & Cotarget1

What it’s all about: offering style solutions that marry ease and discovery; showing guests that finding well-engineered, intricately designed apparel and accessories is as simple as making a Target run; core wardrobe essentials with a modern take on classic themes. The apparel and accessories line comes in standard, tall, big, and big and tall sizing in all categories, with extended size shoes launching in 2018.

Target GoodfellowStandout Looks: the Northrop shirt, Hennepin chinos and selvedge denim.
When it arrives: the first week of September with new items continuing to drop throughout the fall.

A New Daytarget2

What it’s all about: feeling confident investing in personal style; making a fashion statement whether at work or play; gaining access to beautifully designed, high-quality products that last season after season; current trends and reinvented classics. The apparel and accessories line comes in sizes 0-16 and XS-XXL. And many pieces are available in Plus-sizes, ranging from X-4X and 14W-26W in select stores and online.

Target AndStandout Looks: versatile items like the boyfriend blazer and beautiful feminine blouses.
When it arrives: apparel and shoes arrived late August, with jewelry and accessories launching in early September. New designs across all categories will continue to roll in monthly.

Project 62target3What it’s all about: thoughtfully designed, approachable modern home pieces for everyday life. The assortment is hyper-focused on making environments effortlessly functional through smart solutions for urban, small-space living.

Target P62
Standout Looks: this modern console table, brass and marble accent lamp and stylish vases.
When it arrives: starting Sept. 19, with collection refreshes continuing throughout the year.

For more information check A New DayGoodfellow & Co and Project 62 look books on



Ksenia Prina

Author Profile