What happens when you put a Hollywood actor, acclaimed director, highly demanded photographers, prominent fashion designer, and top model in one room? The reawakening of The BOSS Man. British star Theo James, Oscar nominated Director Darren Aronofsky, globally renowned photographers Mert Alas & Marcus Piggott, top model Natahsa Poly, and and HUGO BOSS Creative Director Jason Wu converge to produce the seductive ad campaign for BOSS THE SCENT  intensified by The Weeknd’s “High For This.”

BOSS THE SCENT is a new fragrance represented by the dashing Theo James. The BOSS way of seduction is an art, which finds a perfect balance between confidence and nonchalance. This distinctive statement about seductiveness marks the brand’s new major fragrance, taking it into the territory of emotional rather than intellectual intelligence.

BOSS THE SCENT boasts scents of ginger, lavender in addition to an exclusive ingredient: the aphrodisiac Maninka fruit, originating from Africa is evocative of passion fruit and rum. The Maninka also evokes something deeper and more profound: the tug of desire and the pull of memory.

Speaking of the fragrance, James says: “I’m honored to be representing  BOSS  Parfums  as an Ambassador in their latest perfume campaign. I have for a long time admired BOSS for achieving the perfect balance between the classic and the contemporary. This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance.”

The campaign film accompanying BOSS THE SCENT has been produced by acclaimed American director, screenwriter and film producer, Darren Aronofsky, famous for “Black Swan” and “Noah.” It is a mesmeric creation, shot in a warm amber light, a paean to skin, scent and seduction staring James and Poly featuring The Weeknd’s “High For This.” Photographers Mert & Marcus directed the print advertising – images that speak of lingering seduction.

BOSS THE SCENT is available exclusively at Macy’s (macys.com) retailing for $85 (100ml).