In this family comedy, Jim Carrey is Mr. Popper, a driven businessman who is clueless when it comes to the important things in life, until he inherits six penguins.  Popper’s Penguins turn his swank New York apartment into a snowy winter wonderland and the rest of his life upside-down. 

Filmed on a refrigerated soundstage with real Gentoo Penguins, Mr. Popper’s Penguins is a contemporary adaptation of a classic book.
 
About working with his penguin co-stars, Carrey said: “It’s really hard to be unhappy around a penguin. That’s why I did this movie in the first place. Penguins are kind of an obsession with me. I really love them. And I don’t know what else I would rather work with, animal-wise. And, of course, I’m Ace Ventura, so I’ve had a lot of experience. And I think penguins take the cake. You know, penguins are like, puppies times ten. They’re just pure love. You can’t deny it.”

 
“Of course all they want is fish, so I had to have fish, you know, between my legs, in my shoes, in my pockets. I’d just roll around in fish. And that’s how we trained the penguins. They’ll follow you anywhere if you stink like fish. So I tried to stink like fish as much as possible.”

Mr Popper’s Penguins opens June 17th.

Coors Light, the official beer sponsor in the U.S. of Mexican soccer’s Primera División, is giving fans unprecedented access to one of the sport’s most elite and passionately-followed leagues. Soccer fans can enter a sweepstakes for a chance to win a trip to Mexico for the semifinals and finals of the 2011 Torneo Clausura (Closing Tournament), alongside Mexican soccer legend and sports commentator, Jorge Campos.
They’ll also have a chance to win framed, autographed memorabilia such as soccer balls, an assortment of Primera División jerseys, goalie gloves and much more. “The passion our consumers have for Mexico’s Primera División soccer is incredibly personal and intense,” said Rick Gomez, vice president of marketing for the Coors Family of Brands. “We’re both proud and excited to be the first American beer brand to offer this degree of insider access to soccer fans.” 

Through May 15, legal-drinking-age consumers can participate for a chance to win by visiting their favorite retailer and keeping an eye out for specially-marked Coors Light “Pase de Primera” (1st Class Pass) displays to enter. Promotional materials will feature program details, including entry rules, prizes and how to play without purchase. Consumers can visit CoorsLight.com/PaseDePrimera and enter the UPC code obtained from their Coors Light purchase for their chance to win.  

For more information on how to enter the promotion, see Coors Light displays at retail locations or visit the “Pase de Primera” tab on the Coors Light Español Facebook page (www.facebook.com/CoorsLightEspanol).  Coors Light became the official beer sponsor of Mexico’s Primera División in 2010, making it the first U.S. beer brand outside of Mexico to sponsor the league that is intensely followed by soccer fans throughout the country.