Would you be more upset about breaking up with your partner…or breaking your iPad? Surprisingly, 43% of U.S. singles responded “Yes.” This compares to 45% in France, 35% in the U.K. and 27% in Germany who claim they would be equally or
more upset at breaking their iPad as they would breaking up with a
significant other. Learn more shocking results from this survey conducted by Logitech about people’s love for their “other half” and for their mobile devices.

It seems the love we have for our tablet knows no bounds, with the vast majority of tablet-owning singles in the U.S., 93 percent, using tablets in bed. Indeed, competition for attention between your other half and tablet can take many forms.

For example, 21 percent of single American device owners admit to damaging their tablet or smartphone while being intimate.
Almost three-quarters, 74 percent, think it’s acceptable to reach for their iPad after having fun between the sheets, while only 13 percent would wait until their partner was asleep.
Perhaps surprising, nearly half, 48 percent, of single women would rather spend the “morning after” with their iPad than last night’s date, versus only 25 percent of single men.

Tablets are playing an increasingly important role in building modern day romances, but iPad Romeos should beware, as touch-screens offer plenty of room for error. While 28 percent of U.S. single women feel they have more control over how they perform on a date than on a touch-screen, 53 percent of single men feel they have more “on-screen” swagger.
This confidence is despite the fact that 81 percent of single Americans think they make more mistakes in text messages than in the bedroom, and 31 percent of tablet owners have admitted to disastrous auto-corrects when typing flirty messages on their tablet.

“Smartphones and tablets are becoming critical companions in today’s society, so Logitech’s survey provides interesting insights into how they affect our personal lives,” said Alexis Richard, director of brand development for tablet accessories at Logitech. “We find people’s attraction to their iPad to be fascinating, and similar to how people click with their iPad, we like to think of our Logitech Ultrathin Keyboard Cover as the ‘other half’ of the iPad.”

The Logitech Ultrathin Keyboard Cover and iPad literally “click” to securely attach to one another through a clever magnetic clip. When comparing what attracts respondents to each other and their gadgets, single tablet owners seemingly disprove the old adage that in love, opposites attract. In fact, 65 percent of American respondents say they would like to date someone they instantly “click” with, rather than someone with different interests.

Logitech’s survey also demonstrates that American and British singles are closely aligned in being far more connected to their gadgets.
For example, single women in the U.S. and U.K. are more than twice as likely to want to spend the “morning after” with their iPad than their date (48 percent and 47 percent, respectively), versus those in France or Germany (23 percent and 18 percent, respectively).
Moreover, nearly 38 percent of Americans admit to being more monogamous with their gadgets than in their love life, perhaps indicating that for tech lovers, their better half just might be a tablet.

Finding Your Other Half
This survey was conducted by Logitech in recognition of the Logitech Ultrathin Keyboard Cover, the other half of your iPad. Designed to complement the iPad 2 and newer generations, the stylish, ultrathin aluminum screen cover protects your iPad wherever you go. With a built-in Bluetooth keyboard and a six-month battery life you can type easily and freely. The Logitech Ultrathin Keyboard Cover attaches easily to your iPad with a magnetic clip, and built-in iPad stand provides an optimal viewing experience for whatever you’re doing. Visit www.logitech.com for more information.

Research Methodology
The Logitech survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 2,000 single adults ages 18 and older in four countries: U.S. , U.K., France and Germany, with 500 interviews in each country, between Jan. 7 and Jan. 15, 2013, using an e-mail invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the single adult population, ages 18 and older.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 4.4 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.