Beck’s Saphire is the new offering from German beer brand Beck’s. The smooth, distinctive golden pilsner brewed with German Saphir hops was recently introduced at a lavish New York event; followed by major sponsorship of Mercedes Benz Fashion Week.


Inspired by sapphire gemstones, brewed to 6 percent ABV and served in an
exclusive sleek black glass bottle, Beck’s Sapphire sets a new standard
for premium beer in a high-end market.

“Beck’s Sapphire continues and builds the great brewing tradition of the Beck’s brand,” said Paul Chibe, vice president, U.S. marketing, Anheuser-Busch. “Brewing with rare Saphir hops gives Beck’s Sapphire an incredibly delicious taste that will make you think differently about Beck’s.”
 

Attending the New York Beck’s Saphire launch were ‘Smash’ star and American Idol runner up Katherine McPhee

along with HOMBRE TV co-host Maryna Dar

Beck’s Sapphire is brewed with German Saphir aroma hops, which are traditionally used as a finishing or conditioning hop. German Saphir hops give Beck’s Sapphire its distinctly smooth finish. It is available at high-end clubs, bars and restaurants. And consumers can also find it in grocery and liquor stores nationwide in 12-oz black glass bottles in six- and 12-packs. Beck’s spent over two years developing a truly unique black glass bottle for Beck’s Sapphire.
 
As part of the marketing campaign supporting the launch of Beck’s Sapphire, the product debuted at high-end New Year’s Eve occasions nationwide and a glitzy Superbowl ad. Consumers will now be able to experience the brand at pop-up locations in Beverly Hills in Los Angeles, on Michigan Avenue in Chicago, in SoHo in New York City and along South Beach in Miami. The brand launch will be sustained with a multi-faceted national advertising campaign throughout 2013.