Entertainment powerhouse Sean “Diddy” Combs and actor/producer Mark Wahlberg announced this week that they will oversee business strategy for AQUAhydrate water. Along with CEO John Cochran, former President of Fiji Water, they will help drive the brand’s vision and be instrumental in helping secure retail partnerships for the water brand.

“This is a truly innovative company, and I’m thrilled to be part of it,”
says Wahlberg.  “We all strive to do the best we can for our bodies but
sometimes schedules, stress and other factors get in the way. 
AQUAhydrate helps me achieve the balance my body needs, no matter what. 
I enjoy being involved in every aspect of the AQUAhydrate brand and I’m
looking forward to a very successful partnership.”
 


“As a brand architect, I am incredibly passionate and equally committed to every aspect of the businesses that I get involved with,” says Combs.  “Partnering with AQUAhydrate and Mark is an incredible opportunity for me and I am looking forward to making history in the process. It’s important for me to be part of something that drives me and is constantly pushing the boundaries, and that’s what AQUAhydrate does.  Together, we’re going to take AQUAhydrate to the next level.”
 
Based in Southern California, and already voted BevNET’s Best of 2012 award for Best Product Revamp,
AQUAhydrate is a high performance water without the sugar and calories
found in traditional sports drinks or vitamin enhanced beverages. The
product’s combination of performance-grade electrolytes and a higher pH
level of 9+ has caught the attention of elite athletes, active
health-conscious consumers, and celebrities looking to perform at the
top of their game, in every aspect of their life.  In addition to the
brand’s existing athlete roster, AQUAhydrate recently inked an official
partnership with the Los Angeles Clippers wherein the product will be
distributed to the team on and off the court.

AQUAhydrate is set to have a banner year in 2013.  Having secured thousands of points of distribution across the US within the last six months, the brand has big marketing plans to establish AQUAhydrate as a household name and become a torchbearer of innovation and health and wellness in the beverage category.  Further to that, with Combs and Wahlberg understanding the value and brand impact of having an engaged social audience, AQUAhydrate will take its message viral and offer consumers exclusive content and fan-based promotions that underscore the values of the brand.