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Latin Artist Designs One-of-a-kind Modelo Bottle for Hispanic Heritage Month

09 Oct 2024 by Jose Eledra in Celebrities, Cuisine, Event, Fame, General, Home, Money, Pleasure, Products, Spirits

Proud of its heritage as a Mexican cerveza brewed for those with the Mark of a Fighter, Modelo is keen to support and highlight the endeavors of hardworking Latinos across the country. This Hispanic Heritage Month, the brand has partnered with Mexican American artist Joseph Anthony Perez, also known professionally as sentrock, to create the “One-in-Six Pack.”

The one-of-a-kind pack includes a Modelo bottle designed and hand-painted by Mexican American artist Joseph Anthony Perez (AKA sentrock) that celebrates the Hispanic communities‘ contribution to our country’s culture with illustrations that reflect Perez’s Mexican roots and motifs nodding to traditional Hispanic art, celebrating the unique identities of Latino culture.

To showcase Perez’s work and continue elevating Latino voices – Modelo is donating the one-of-a-kind art piece to UnidosUS, a nonprofit, nonpartisan organization that serves as the nation’s largest Hispanic civil rights and advocacy organization.

Unidos will then auction the one-of-a-kind art piece, building upon Modelo’s existing $1 million in donations to the charity since 2021. Consumers 21 and older across the country can visit the auction here to place a bid and learn more about the artist and how Modelo is supporting the Hispanic community.

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Jose Eledra
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