Agent Provocateur taps photographer Carin Backoff and stylist Karen Langley for the brand’s Spring/Summer 2024 campaign, now available worldwide.

This season is about embracing freedom and guided by desire. Stage-ready in candy-pop colors, touch-me textures, and crystals that sparkle and shimmy, Agent Provocateur’s key pieces for the upcoming season include fringing that moves with every step (such as on the Astoriah playsuit and the Tessa brief), strappy, scintillating harnesses and cuffs (such as the patent leather Veronika and Mary Jane), and playful creations that work just as well as party ‘fits as they do in the bedroom (like the ultra-flirty Eleana and playsuits).

Noteworthy colors range from cool mint (as seen on the Lustia and Davine swim ranges), fuschia pink (as seen on Gisele and Sloane), and the iconic AP baby pink (as seen on the Starlie bikini and the Forever nightwear set).

The original sexually empowered and punk heritage brand, Agent Provocateur holds fearless  femininity at the forefront. Welcome to the opulent world of luxury lingerie, designed by women  and made for everyone.

Founded in 1994 in Soho, where the first store on Broadwick Street marked a pivotal shift in British  counterculture by subverting the male gaze to empower women.

Agent Provocateur pushes boundaries  by selling daring, colorful and irreverent luxury underwear that is ahead of its time.

Having completely changed the landscape of lingerie, Agent Provocateur is now under the creative  direction and contemporary vision of Sarah Shotton. Since 2010, she ha has evolved and shaped  the label into one of the world’s most desirable and iconic female-led British brands today.

Agent Provocateur boasts a global presence through luxurious, sensual lingerie designed in-house  with exclusive fabrics, intricate embellishments and signature motifs. The provocative outlook can  be seen through digital storytelling and within our London, New York, LA and Paris boutiques.

Photographer: Carin Backoff
Stylist: Karen Langley
MUA: Niamh Quinn
Hair Stylist: Eamonn Hughs
Nail Artist: Lauren Michelle Pires
Production: Lala Land – Executive Producer Sabina Spaldi