It’s 2020, time to devote a little more time to your skincare. Fortunately SheaMoisture is introducing new products that should be on your radar.

Whether you’re sporting stubble, scruff or a full grown beard, facial hair is a man’s accessory. However, great facial hair doesn’t appear out of nowhere – it requires grooming and upkeep. Maintain your beard the healthy way with the help of SheaMoisture. Formulated with invigorating Maracuja Oil & certified organic Shea Butter, SheaMoisture Men’s Beard Care Collection softens, smooths and cleanses without drying out facial hair and skin.

Shampoo, condition, cleanse and moisturize with the SheaMoisture 4-in-1 All-Over Wash. These popular 4-in-1 washes simplify grooming routines and save time with their dual cleansing and hydrating combination. With premium ingredients such as Shea Butter to seal in moisture, the 4-in-1 All-Over Wash smells great and feels great in a flash.
Available in three refreshing scents:
 Bourbon Commodore – formulated with Bay Laurel for an invigorating experience
 Havana Hurricane – formulated with Tea Tree Oil to soothe and refresh
 Smokey Manhattan – formulated with Maracuja for an extra boost of hydration

SheaMoisture has also harnessed the curative powers of African Black Soap, a well-kept beauty secret, in their African Black Soap to address a myriad of skin concerns without synthetic ingredients. Naturally black in color and used for centuries throughout Africa, this “all-in-one” product is revered for clearing blemishes, diminishing dark spots, exfoliating skin and soothing symptoms associated with eczema, psoriasis and dandruff.

The certified organic Shea Butter is ethically sourced by women-led co-ops as part of the brand’s purpose-driven Community Commerce business model. 10% of the sales of the collection support
women’s empowerment in three key areas – entrepreneurship, education and equity. The brand invests in these communities by funding training, infrastructure and safety programs to sustainably source indigenous ingredients, grow local manufacturing of high quality goods, and provide fair prices for them.

Here are some of SheaMoisture’s grooming offerings:

4in1 All-Over Wash – Shampoo, condition, cleanse and moisturize with this multi-tasking wash

African Black Soap – Clarifies blemish-prone skin with a purifying, deep-cleansing formula with ancient roots

Maracuja Oil & Shea Butter Beard Balm – Shapes, smooths and defines facial hair for a well-groomed beard all day long

Maracuja Oil & Shea Butter Beard Conditioning Oil  – Absorbs quickly to soften and condition full beards, while providing relief of itching and restoring moisture to dry facial skin

Maracuja Oil & Shea Butter Face & Beard Wash – Deeply cleanses beards of dirt, flakes, and odors without drying out facial hair and skin

Maracuja Oil & Shea Butter Full Beard Detangler – Conditions and softens thick, coarse facial hair, providing great slip to ease out knots without tugging