In New York street teams outside Grand Central will share the sunshine with free Greater Fort Lauderdale sunglasses and giveaways for chances to win a Greater Fort Lauderdale beach getaway. The following day, the Hello Sunny beach scene moves to JetBlue Airways’ JFK Terminal 5 for one week, through Super Bowl Monday.

“Greater Fort Lauderdale brings the warmth and sunshine to the Big Apple to remind our number-one visitor market that an escape from the cold and snow is just a short flight away,” said Nicki E. Grossman, president, Greater Fort Lauderdale Convention & Visitors Bureau.  “We’re always happy to help New Yorkers start the new year by thawing out.”

From the seagrass to the sawgrass, Greater Fort Lauderdale boasts more than 34,000 lodging accommodations at a variety of hotels, luxury spa resorts, and Superior Small Lodgings reflecting a “beach chic” vibe. Visitors enjoy 23 miles of Blue Wave certified beaches, discover 300+ miles of inland waterways that run from the Intracoastal Waterway to the Everglades, dine at thousands of restaurants and eateries, get immersed in a thriving arts and culture scene and indulge in top shopping.

Hello Sunny shares the warmth around New York.  Thaw out with:

1. The iconic “Beach-on-Wheels” will cruise the streets of New York day and night, branded with destination messaging and filled with the sand of Greater Fort Lauderdale’s Blue Wave certified beaches.

2. For one month, beginning Jan. 6, New Yorkers can warm their buns on a custom-designed heated bus shelter near Grand Central Terminal that look like sun lounges on the beach.

3. Free beach-themed pedi-cab rickshaw rides around the city will be available on January 28.

4. Greater Fort Lauderdale’s beach will be featured on billboards at Times Square and near the Lincoln Tunnel, tempting Super Bowl fans headed to the big game.

5. Advertising in TV, newspaper, magazine and digital in the tri-state area and hundreds of branded taxi tops will ensure Greater Fort Lauderdale shines brightly during the heart of winter.

6. Metro North train stations feature The Beach Looks Good on You posters.

For more information, visit www.sunny.org

Fort Lauderdale A1A Marathon

Feb. 16, 2014

Starting at the Museum of Discovery & Science, the Marathon course features 26.2 miles of signature South Florida beauty, loaded with miles of unobstructed ocean views. The fast, flat course is ideal for those looking to achieve Boston qualifying times. If you’re searching for the ideal winter destination running event, then look no further! Run Fort Lauderdale….Where the Ocean is Your Finish Line!!  http://a1amarathon.com/