Hotels.com, the
leading provider of lodging worldwide, is taking the art of making reservations
to never before seen heights. Now, even if skydiving, you can make hotel reservations
in the middle of a jump. Extreme jumper and stuntman JT Holmes did just that at
a recent demonstration in the very tranquil and picturesque setting of Lake Tahoe.

Hotels.com
launched the exciting “extreme” campaign to promote their new high-speed
mobile booking
application, which allows users to book rooms at its network of
almost 140,000 worldwide hotels. 

Proving
that you can easily and quickly book
a hotel room from almost anywhere, even ‘on the fly,’ at the very last minute,
hotels.com teamed up with Holmes
 for the wild demonstration.

On a
summer afternoon, Holmes who was featured in ’60 Minutes and served as stuntman
in “Transformers,” jumped from a single engine plane. While flying at over 115
miles per hour in a 15,000 foot freefall he managed to make a hotel reservation

before landing on the Lake Tahoe beach of the Hyatt Regency Lake Tahoe Resort, Spa & Casino.

Of
course the filmed stunt went viral with hundreds of thousands of views, proving
once and for all that ‘The hotels.com mobile booking application is so fast, you
can book in a freefall…’

The stunt (click for video) performed by Holmes is actually a
live-action version of an animated television commercial, produced by
Hotels.com, in which claymated characters also book a hotel room while on a
skydiving vacation.

While you may not want to wait until you’re leaving the plane to make your hotel reservation, it’s good to know that you can.

“Our
customers are increasingly relying on mobile devices to play, work, shop and
book travel while on-the-go. We want to offer them the quickest, most seamless
way to take care of travel while actually traveling,” said Vic Walia,
senior director of North America brand marketing. “The hotels.com mobile booking app helps our
customers to make fast last-minute bookings, allowing them to create a
malleable travel itinerary, open to last-minute changes.”

The hotels.com
mobile booking app – available for iPhone and Android – features specialized offers,
including exclusive mobile deals and over 20,000 last minute deals.  It is
available in more than 30 languages in more than 70 countries, and can access
past and future reservations, even when offline.  Mobile GPS functionality will allow the app
to find the closest hotels with the best deals, based on a user’s current
location. Welcomerewards loyalty
points can also be tracked and redeemed through the app.

Over one
million hotels.com mobile apps have been downloaded for iPhone and Android
since the original launch of both products. 
Additional mobile extensions, including an iPad booking app, are planned
for the near future.

For more
information, or to download the hotels.com Mobile Booking app, visit the
microsite www.thesmarterapp.com