Johnnie Walker Platinum Label is the brand’s ultimate expression of blended Scotch whisky. A taste says it all. Suffice is to say the spirit was inspired by a Walker family custom to craft exclusive Scotch whisky blends for private gatherings. It was never sold – until now. Today Platinum Label is the culmination and best crafted 18-year-old blended Scotch whisky John Walker & Sons ever made.

HOMBRE Magazine’s Francisco Romeo and model Zhenya Vance join radio personality Alex Sensation at Johnnie Walker Platinum launch

We at HOMBRE were introduced to the spirit at an exclusive reception held in New York City’s House of Walker. In attendance were ‘Mad Men’s Emmy nominated actress and Brand Ambassador  Christina Hendricks, Mega 97.9’s on air personality and Johnnie Walker spokesman Alex Sensation, and our own Francisco Romeo.

Crafted from single malt and grain whiskies, each matured for a minimum of eighteen years, Johnnie Walker Platinum Label is a complex, delicate, smoky blend harboring deep layers of flavor that perfectly balance the diverse character of the distilleries from which it came and the wooden casks in which it has rested. A single taste proves that Johnnie Walker Platinum Label is rich and refined, delivering depth and complexity expected.

Johnnie Walker was founded in 1820 and has become is the world’s number-one selling Scotch Whisky brand, sold in more than 200 countries worldwide. “Since the days of John Walker, private blends have played an important role in the House of Walker. It’s the smaller, exclusive settings and experiences that often produce the best memories,” said Master Blender Jim Beveridge. “We blended Johnnie Walker Platinum Label as a whisky to be enjoyed responsibly during those treasured moments.”

Master Blender Jim Beveridge draws the whiskies in this blend from a limited number of casks, carefully selected from only twenty to twenty-five distilleries due to their exceptional character.  Johnnie Walker Platinum Label is a skillful blend of style and substance artfully crafted by Beveridge.

The recommended serve for Johnnie Walker Platinum Label is neat or with a few drops of distilled water.   The water unlocks the richness of the preciously crafted 18-year old whisky and releases a  drange of aromas from tart tangerines to woody almonds and creates a deeply satisfying tangy and fruitful flavor profile.

“Johnnie Walker Platinum Label is the brand’s biggest product launch since the introduction of Blue Label,” said Brian Radics, Director of Scotch Whisky, Diageo. “It has been received extremely well globally.  The quality of the liquid and the flavor of the whisky will continue to bolster our position as the world’s leading Scotch whisky brand.”

Johnnie Walker Platinum Label is now available nationwide with a suggested retail price of $110.

For more information, please visit www.johnniewalker.com