Captain Morgan just released a new flavored spiced rum, Captain Morgan Sliced Apple Spiced Rum. So good in fact, you don’t have to drink it with a mixer. Whether you serve it straight with ice and a slice of lemon, or in a round of shots for the crew, this spiced rum is something to celebrate. To celebrate their newest product Captain Morgan handed over the creative reins to a group of some of the most talented street artists and content creators around – including our favorite LeJuan James.

Their goal was to be unapologetic in celebrating their communities and all the things that make them unique, whether it’s virtually or in their own backyard.

To kick off the launch, five local artists worked with Captain Morgan to design murals in the communities they call home – New York City, Los Angeles, Miami, Austin and Atlanta – that pay tribute to some of the country’s most vibrant and iconic city neighborhoods. In their own unique, signature styles, each artist’s mural showcases some of the diverse flavors, people, art and sounds that make up the irresistible spirits of the communities that Captain Morgan Sliced Apple is out to celebrate.

“We all thrive when we can support each other’s growth, passions, and local businesses. It’s those aspects that make our communities what they are, the pieces we raise up and cherish the most,” Sam Salameh, Vice President Captain Morgan. “We’re partnering with artists and creators from all walks of life to give our neighborhoods across the country something they can celebrate together.”

What are some of the things you’ll see represented in the murals? In Miami you’ll see Brandy Swope pay homage to the Latin-American influences on the local community.

Mason Eve poses in front of her mural as Captain Morgan Celebrates These Communities for The Launch of Captain Morgan Sliced Apple (Bronx & Queens, NYC)

In the Bronx mural you’ll spot the corner subway stop and your favorite neighborhood hot dog stand by Mason Eve.

And in Los Angeles MADSTEEZ is celebrating the skate, music and art culture that we all know and love. In Austin, Efren Rebugio pays tribute to the iconic Texas landscape and in Atlanta we’re raising a glass with C.Flux Sing to the diverse groups of people that adds to the vibrancy of the neighborhoods.

To follow, four local artists will be taking their art mobile by displaying their murals on trucks around their home cities of Chicago, Madison, Minneapolis, Milwaukee and Tampa. Whether the mural is on a truck or a wall they’ll all be tied together through the quintessential gold Captain Morgan Sliced Apple Spiced Rum.

The brand is also tapping into the unapologetic nature of Internet culture to embody the irresistible experience of Captain Morgan Sliced Apple. How? By assembling an epic crew of content creators to see who can make the best Captain Morgan Sliced Apple #Ad.

And since there’s always more fun to be #Ad with Captain Morgan, each week, two creators will go head-to-head in creating the best #Ad on YouTube with the goal of being gloriously unapologetic about it, and the creator with the most engagement, unlocks more from Captain Morgan.

Benito Skimmer

Week 1 began on October 5^th with LeJuan James and Benito Skinner squaring off in the ‘comedy’ category followed by Pablo Rochat and Kevin Lustgarten showcasing their outstanding visual effect tricks (VFX). The music round kicked off this week with Devvon Terrell and Jade Novah followed by the finale next week between Cameron J. Henderson and Taylor Pierce for the dance round.

“Our creators embody the power of fun in everything they do and that really came through in this campaign,” continued Salameh. “Whether it was Pablo taking his spin on a cocktail by shaking it in the washing machine, or Benito manifesting his unapologetic dream wedding, our partners’ content shows us how to unlock the enjoyment in all we do.”

We’re all about safely coming together with your favorite people to make new memories with the temptingly delicious Captain Morgan Sliced Apple Spiced Rum, responsibly of course. And just like the good times, Captain Morgan Sliced Apple is here to stay, on shelves now across the U.S. and Canada. It is available in a 750mL bottle with an ABV of 35%, and the suggested retail price is $15.99. Be sure to check out @CaptainMorganUSA on Instagram and @CaptainMorganUS on Twitter for even more Captain Morgan Sliced Apple crew content and some delicious cocktail recipes.