Taking Cognac in a new direction Courvoisier has introduced a new word to our vocabulary: Courvoisiology. This innovative concept goes hand in hand with exciting new flavors C by Courvoisier, Courvoisier Rosé and Courvoisier Gold. At a New York event held last week Grammy Award winner Kelly Rowland was
on hand to kick it all off in grand style.

Courvoisiology, is described as a new philosophy that pushes the boundaries
of how the spirit is experienced, mixing cognac in untraditional ways, serving it
at unexpected occasions, and introducing it to a creative lifestyle.

The initiative is an experiential platform designed to
spotlight the mixability of the cognac category and the various settings in
which it can be enjoyed. The Courvoisier brand has a “Revolutionary Spirit,” thinking
differently.

Proof of this revolutionary spirit are the
cognac innovations the brand has introduced to the market in the last two
years: C by Courvoisier (a bold cognac), Courvoisier Rosé (which combines
cognac with red wine grapes) and Courvoisier Gold (a blend of cognac grapes and
Moscato wine). These three new flavors have largely inspired the Courvoisiology
program.

The program takes life through educational and
interactive events, underscoring the versatility of cognac. A set of
Courvoisiologists – mixologists trained in the Courvoisier portfolio – will
represent the brand across a number of key markets, creating cocktails,
participating in events and educating their peers on how to enjoy cognac in
unexpected ways. It is Courvoisier’s goal to attract and educate consumers on
the spirit’s versatility, while gaining new fans for the brand and cognac
category in general.

C by Courvoisier is a bold, revolutionary cognac, full of attitude, boasting a daring, intense flavor profile that
stands out from the crowd and showcases a new side of cognac.

It offers consumers a new option
in the cognac category. An intense blend of small-batch-produced cognac
specially selected from 50 winegrowers in the Fin Bois Cru, C by Courvoisier is
carefully crafted by the house’s master blender and goes through a
double-barrel aging process to produce a smooth, full-bodied taste
experience.

C by Courvoisier 750ml bottle has a suggested retail price of $34.99.

Courvoisier Gold’s light and accessible flavor profile
offers consumers a flirty and sophisticated beverage, perfect for any occasion.
The spirit features intense notes of Moscato grapes, pear, peach and florals
with a touch of orange blossom.

Courvoisier Gold is
an original blend of Moscato wine from the South of France and signature
Courvoisier Cognac.  It offers a refreshing
and approachable taste experience that enables easy drinking for any
occasion.  The flavor profile featuring
notes of Moscato grapes, pear, peach, florals, and orange blossom for a
refreshing and accessible experience.

Courvoisier Gold 750ml
bottle has a suggested retail price of $24.99.

Courvoisier Rosé is a light and refreshing cognac drink, crafted to be the
perfect beverage for any occasion. Whether a night out on the town or dinner
with a significant other, Courvoisier Rosé invites consumers to satisfy their
curiosity with this flavorful and refreshing spirit.

Courvoisier Rosé is
made with Courvoisier Cognac and a light touch of premium French red wine
grapes.  It offers a refreshing and
approachable taste experience that enables easy drinking for any occasion.  The flavor profile is crafted of
blackberry, black currant and a touch of cherry, complemented by notes of
vanilla, honey and vine-peach flavors for a smooth, refreshing experience.

Courvoisier Rosé 750ml bottle has a suggested retail price of $24.99.