Old Spice’s latest ad campaign, “Never Let a Friend Lose His Swagger,” features actor Alberto Rosende (Shadowhunters) in the brand’s first ever  Spanish language ad in the United States.

As part of the “Never Let a Friend Lose His Swagger” campaign, Rosende plays the main character in the Working Late spot.

Working Late (:30) – starring Alberto Rosende; Stop your friend from late nights at work at all costs and deliver him to the cozy atmosphere of a local hot spot.

The overall campaign shines a humorous light on the male isolation epidemic affecting guys everywhere with a series of over the top dramatized spots that feature Swagger heroes saving friends from the traps keeping them apart.

Next Episode (:90) – starring Sarunas Jackson; Friends don’t let friends spend the night at home in a binge-watching blackhole no matter what.

New Dad: (:30) – Sometimes it takes a secret agent approach to get a new dad out of the house, but it’s all worth it to get some face time with his buddies.

Some experts say that giving up on close male friendships is one of the first signs that their confidence – and Swagger – is being lost. To support the campaign, Old Spice commissioned a national study to dig deeper into today’s “Guy Trap” that’s sweeping the nation … and perhaps the world.

92% of guys feel it’s important to maintain their guy friendships, yet 79% of guys are spending less “guy time” as they get older!

Not only are men skipping nights out with their mates, they’re skipping them more often.

In the last 12 months, men have spent more time working overtime (31%), binge watching TV (28%) or playing their favorite video game (28%). But only 13% have spent more time with their best guy friend.