In November 2011 Boston buddies Dan Hermann and Sean McGrail, inspired by a friend’s party where they painted pictures while drinking wine, sketched out a business plan on the back of a napkin. Fast forward to March 2012, when the first Paint Nite launches at Clery’s Bar & Restaurant in Boston’s Back Bay, followed by three more the following week and 20 a month later.  Today, a mere 16 months after inception, there are Paint Nites taking place in 20 major U.S. cities and Canada, with more than 50 artists hosting events at over 250 venues every week.

“Social Painting,” a relatively new phenomenon, offers a creative twist on a night out at the bar, bringing people together for a guided painting session in a local bar or restaurant.  At Paint Nite events, which take place in any range of venues, a professional artist offers step-by-step instruction, helping participants to turn a blank canvas into a finished piece of personalized art. Canvas, paints, brushes and smocks are provided, and guests can order food and drinks as they wish.

“Paint Nite offers a creative way to have a few drinks with friends or meet new people in a laid back atmosphere,” says Hermann.  “You don’t need an ounce of artistic ability; you just need to be open to having fun.” 

Feel like sushi and sake?  Coq au Vin and Cabernet?  Burger and a beer? As the leader in “nomadic” social painting, Paint Nite presents the ultimate in flexibility and choice by offering events in a variety of venues designed to appeal to multiple moods or personal taste preferences.  A simple “sort by venues” option on Paintnite.com displays all of the venues and upcoming events in each city.  In addition to venue, events can easily be searched by date, style of painting or artist.

With literally thousands of people attending Paint Nites every week, Co-Founder Sean McGrail attributes the company’s success to the viral and emotional impact of social media.  “Paint Nite could not have thrived the way it has even five years ago,” says McGrail.

“People take pictures with their smart phones and upload them to Facebook, Instagram or Twitter.  Friends and followers see the art work and the fun, and they in-turn plan a night for themselves.” But, he adds, “Paint Nite also offers a response to the disconnected nature of social media, fulfilling peoples’ basic need to be in the physical presence of others with real, authentic human interaction.”

“Paint Nite is a win-win-win situation,” says Hermann.  “The venues get additional business; the artists make money doing what they love and get to share their passion with the community; and the attendees come together with their friends in a unique, creative and meaningful way.”

Paint Nite event dates, artist information, and a sample of each featured painting can be found online at PaintNite.com. Seats for each event are limited based on the size of the venue and tickets are sold in advance, ranging in price from $45-$65. Drinks and food to accompany the painting experience are purchased directly from the hosting restaurant or bar the night of the event.