Hublot, one of the world’s leaders in luxury watches recently patnered with former Victoria Secret supermodel Veronica Varekova to bring awareness to the African Wildlife Foundation.  The ‘Big Bang Out of Africa’ is a first step in awareness building.

Through its new campaign, Hublot is proud to be associated with Veronica and her commitment to the African Wildlife Foundation (www.awf.org).To support Veronica and her role with the AWF, Hublot has created the “Big Bang Out of Africa” from which a percentage of the sales will go to the Foundation, which over the last 50 years has been pursuing initiatives to protect Africa’s communities, wildlife, endangered species and landscapes.

Working for the protection and conservation of both the ecosystem and the habitat, the Foundation has introduced programs focusing on research, education and protectingnatural resources in conjunction with its scientific, legal and political partners.

Hublot will display the AWF logo on its advertising campaigns with Veronica, to raise awareness of her activities. By working with Veronica, Hublot also wanted to promote the image of a woman who both embodies and shares its values, namely, a taste for innovation and for adventure off the beaten track, and an awareness of and respect for our environment.

Veronica is the perfect ambassador to blend the values of luxury with nature, elegance with creativity, talent withdynamism and commitment with beauty.