Absolut ELYX Launches Pop-Up Truck & Retail Boutique to Benefit Water for People

02 Nov 2015 by Lina Jordan in Celebrities, Cuisine, Event, Fame, General, Home, Pleasure, Spirits

Absolut‘s new luxury vodka – Elyx – has launched a new pop-up water truck and copper pineapple retail boutique. Following on the philanthropy partnership with Water For People last month, the pop-up will debut in New York and embark on a three-city tour of the country in Los Angeles in November and Miami in December.

The vintage water truck contains a bar and rolling retail boutique and embodies the Absolut Elyx design aesthetic of raw luxe.

Alessandra Ambrosio at Elyx House

Alessandra Ambrosio at Elyx House

Celebrity fans of the pineapple include Marc Jacobs, Alessandra Ambrosio, Mario Testino, Kate Upton, Kellan Lutz, Pamela Anderson, prolific band –Tame Impala and many others. The copper pineapple is also the perfect gift for holiday gift guides.

The truck will highlight the scarcity of water to generate awareness of the global water crisis and for the first time ever – Elyx’s exclusive copper pineapples will be available for purchase in the mobile boutique, as well as online. For every bottle of vodka sold, Elyx will provide access to one week of safe water (140 liters) to someone in need. For every copper pineapple drinking vessel sold, access to one month of water (560 liters) will be provided. This is part of a five year partnership to provide access to safe water for 100,000 around the world.

For more information visit www.absolut.com

Absolut Elyx House for HOMBRE Magazine 35Absolut Elyx House for HOMBRE Magazine 19elyx

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Lina Jordan

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