To close out 2016 Ketel One Vodka took over NeueHouse’s penthouse space in Madison Square to bring The World of Ketel One Vodka to New York City’s finest. The celebration was inspired by 325 years of distilling expertise by the Nolet family, makers of Ketel One.

The World of Ketel One Vodka, which highlights the Nolet Family Distillery, celebrates the launch of the brand’s new campaign “You Don’t Understand, It Has To Be Perfect.” Inspired by 325 years of distilling expertise, the immersive experience featured three interactive vignettes  The Nolet Family Distillery (home to Ketel One Vodka), Ketel One Vodka Heritage Wall, and Ketel One Artisanal Flavor Bar.  This highlights the brands heritage, obsessive attention to detail, and the great lengths the Nolet family employs to ensure every batch of Ketel One Vodka meets rigorous standards. Guests enjoyed bespoke Ketel One Vodka cocktails crafted by New York City’s best bartenders, delicious bites, and sounds from Santigold and Lion Babe. Guests could also discover the new campaign, woven throughout the experience.

From Joannes to Jacobus to Carolus Sr., creator of Ketel One, to Carolus Jr. and Bob Nolet today, each of the 11 generations of Nolet distillers is tasked with upholding the family’s legacy. Everything must be perfect.

Alongside the launch of the new campaign, last fall, Ketel One Vodka launched its virtual reality experience. Leveraging cutting edge technology, users will be directly inserted into the heart of Ketel One Vodka, offering a firsthand look at the home and making of one of the world’s finest spirits.