UNIQLO has announced a partnership with Roger Federer as its newest Global Brand Ambassador. The new partnership means that Federer will represent UNIQLO at all tennis tournaments throughout the year, starting with The Championships, Wimbledon 2018.

Commenting on the announcement, Tadashi Yanai, UNIQLO Founder and Chairman, President & CEO of Fast Retailing, said, “Mr. Federer is one of the greatest champions in history; my respect for him goes beyond sport. Our partnership will be about innovation on and off court. We share a goal of making positive change in the world, and I hope together we can bring the highest quality of life to the greatest number of people. UNIQLO will help Mr. Federer continue taking tennis to new places, while exploring innovations in a number of areas including technology and design with him.”

“I am deeply committed to tennis and to winning championships. But like UNIQLO, I also have great love for life, culture and humanity. We share a strong passion to have a positive impact
on the world around us and look forward to combining our creative endeavors,” said Federer.

UNIQLO enters the partnership inspired by the past accomplishments of Federer and his previous partners. While respectful of new standards they set together, UNIQLO is not a sports company. UNIQLO describes itself as a life company that creates LifeWear, thoughtful everyday apparel with a practical sense of beauty, and constantly improved through craftsmanship and technology. With today’s announcement, LifeWear has a new champion.

Roger Federer’s game wear for Wimbledon 2018 was designed at the UNIQLO Paris R&D Center, led by Artistic Director Christophe Lemaire. Instead of the classic polo shirt or crewneck style collar, UNIQLO reflected Roger Federer’s preference for a short stand-up collar to emphasize a more sophisticated look both on and off court. The design of the shirt and shorts is accented by a burgundy color line – incorporated at the edge of the sleeves and the front panel of the shirt, and down the sides of the shorts – to highlight the company’s corporate color, especially at the launch of the partnership.

Jointly developed by UNIQLO and Toray Industries, Dry EX features a special arched structure that dries faster than ordinary dry function material, preventing the steamy and sticky feeling due to perspiration and keeping a comfortable feel during play. The raised structure is well suited to the strenuous movements of tennis. Highly breathable mesh has been used in areas that accumulate sweat, helping to avoid overheating and allowing the athletes to be at their very best during competition.

In addition to Roger Federer, the UNIQLO Global Brand Ambassadors today are Kei Nishikori (Tennis), Shingo Kunieda and Gordon Reid MBE (Wheelchair Tennis) and Adam Scott (Golf).