Smirnoff  has launched its new “Welcome to the Fun%” campaign to celebrate good times with a quality vodka that everyone can afford. With the launch, Smirnoff is debuting new TV spots and has partnered with some of the most fun personalities around, including: actor and producer Ted Danson, comedian and actress Nicole Byer and actress and author Jenna Fischer, among others. The TV spots each depict different scenarios in which longtime Smirnoff partner Danson teams up with a fellow cast member to tout the brand’s award-winning credentials, “Made in America” heritage, and encouragement of fun yet responsible drinking, all ending with the tagline “Welcome to the Fun%.”

“We are living in a time when cultural and financial inequality is at its highest. We want to show people that you don’t need to spend a lot of money to come together and have a good time,” said Jay Sethi, Vice President, Smirnoff, Diageo North America. “Smirnoff is a top quality vodka sold at an affordable price, so that no matter who you are, where you are, or who you are with, you can always responsibly enjoy quality vodka.”

“It’s always fun partnering with Smirnoff because it truly is a quality brand that is made for everyone,” said Ted Danson when discussing the new campaign. “What I love most about this new series is the different personalities that Smirnoff brought to the table and how that came through in the spots. Never would I have thought I would be playing a game of “who wore it better” with Laverne Cox for example – definitely me by the way – but it just goes to show that with Smirnoff, you have the perfect vodka, at the perfect price, to pair with a good time for everyone.”

Also, starting at the end of August, Smirnoff is rolling out a series of out-of-home advertisements in New York, Chicago and Los Angeles, as well as content on the brand’s social media platforms.