After an explosive first year in business, Privé Revaux, the affordable celebrity eyewear brand, is expanding beyond traditional sunglasses into prescription eyewear. To complement the new RX offering, Privé Revaux will offer online vision tests via Opternative, and expand its selection of optical frames with a full collection.

Furthering their goal of making luxury eyewear attainable for the masses, Privé Revaux will offer their on-trend, quality frames with prescription lenses, starting at $59.99 — a fraction of the cost charged throughout the eyewear industry.  Privé Revaux frames with RX capabilities will be available online at PriveRevaux.com and at its brick-and-mortar retail locations and kiosks around the globe.

“It has always been our plan to offer affordable prescription lenses to our customers,” said David Schottenstein, founder of Privé Revaux. “It’s the next logical step in giving our customers the absolute best quality, service and price out there. Customers have been asking for this on a daily basis and this led us to move up our timeline for launch.”

In connection with its expanded RX capabilities, Privé Revaux will launch The Philosopher Collection, a complete line of fashionable optical frames that pays homage to history’s greatest minds –The Socrates, The Confucius, The Plato and others. Each style is made with high-end materials including scratch-resistant and anti-blue light treated lenses, and extremely lightweight, flexible and durable Ultem frames.

Along with the prescription expansion, Privé Revaux has partnered with Opternative, a technology company that offers a safe, online option for vision testing.  Privé Revaux customers will now have access to at-home vision tests for $25, bringing ease and affordability to high-quality prescription glasses.
How it works: customers can enter the Opternative Eye Test on PriveRevaux.com, where they can take a seven to ten minute vision test via a smartphone, tablet or computer. Customers will receive a valid prescription, which was reviewed by an ophthalmologist, within 24 hours.

“We are very excited to provide online vision prescriptions on PriveRevaux.com,” said Brent Rasmussen, CEO of Opternative. “Opternative’s affordable, accurate prescription technology will ensure Privé Revaux customers have access to great prescription glasses at a great price.”

Privé Revaux was built on a shared passion for style and quality with the goal of disrupting the eyewear industry and making high end sunglasses accessible. Serial entrepreneur David Schottenstein along with an elite team including celebrity visionaries Jamie Foxx, Hailee Steinfeld and Ashley Benson, as well as VP of Celebrity Relations Dave Osokow and Creative Directors Rob Zangardi and Mariel Haenn have done just that. The brand launched in June 2017 via e-commerce and direct-to-consumer with affordable, high quality and on-trend eyewear retailing for only $29.95/pair.