Montblanc’s New 1858 Watch Collection Reconnects Through Nature Campaign
02 Apr 2019 by Lina Jordan in Celebrities, Ego, Fame, Fashion, General, Home, Pleasure, Power, Products, Style
In today’s fast-paced and interconnected world, finding the inner clarity and inspiration to focus on the things that really matter can be challenging, but stepping outside to experience nature can help us reconnect with who we are and the world around us. Montblanc’s new campaign tells the story of two different individuals, each on their own journey of self-discovery through nature, accompanied by the Montblanc 1858 Geosphere, a Montblanc watch that pays tribute to the classic Minerva watches from the 1930’s and captures the spirit of the great outdoors.
The visuals and films capture two remarkable men, in the midst of a busy day at work as they progress towards the need for re-connection: fashion photographer Dennis Leupold and singer-songwriter Kristian Matsson, who performs as The Tallest Man on Earth. From a busy day on a shoot to a venue full of avid concertgoers, the two protagonists are suddenly transported to the soothing sights and sounds of nature, and are inevitably faced with the beauty of their surroundings as a way back to themselves. As they experience their journey, their faces are kept in the shadows only to be revealed as they truly are at the end; ready to leave their mark on the world with creativity and a heightened sense of purpose.
“It is sometimes easy to get caught up in the intense pace of life and forget that the best way to re-calibrate and find focus is to experience the beauty of nature. Any kind of outdoor exploration is a great source of inspiration, contributing to greater creativity, happiness, and inner strength” says Nicolas Baretzki, Montblanc CEO. “By sharing the special stories of these two remarkable individuals who transition from a hectic work day to be faced with the beauty of nature and their own existence, this campaign becomes an reminder to everyone to immerse themselves in the great outdoors as a way to reconnect with themselves and the world.”
The natural feel of the campaign mirrors the aesthetic of the Montblanc 1858 Geosphere watch. A vintage inspired timepiece meant to be a trusted companion for fearless adventurers and explorers, the new timepiece captures the spirit of the outdoors with a bronze case, brand-new khaki-green dial and matching colored “NATO” straps.
Montblanc Villeret’s watchmaking tradition began in 1858 when Charles-Yvan Robert founded a watch workshop in the Saint-Imier valley. The Manufacture progressively gained international recognition for its precision timepieces, becoming a leading specialist in the manufacturing of professional watches and stopwatches. Upholding the Minerva legacy and paying tribute to more than 161 years of fine watchmaking history, the Maison’s horological achievements have become the inspiration for the development of the Montblanc 1858 timepieces.
For more information on the Montblanc Collection visitwww.montblanc.com