Eva Longoria, Liev Schreiber & Blake Griffin Daydream In Stella Artois New Summer Campaign
10 Jul 2020 by Roberto Lopez in Celebrities, Cuisine, Event, Fame, Films, General, Home, Pleasure, Products, Spirits, Sports, Stars, Television
We may not be able to celebrate summer the way we’re used to – whether our ideal summer day is going to a local bar or restaurant, having a backyard BBQ, or taking a trip across the country – somehow everyone’s plans have been altered. Stella Artois wants to remind everyone that we’re only a daydream away from “The Life Artois” by introducing the “You’re Never Too Far From The Life Artois” campaign.
Airing now on Stella Artois’s YouTube page, the brand is kicking off the latest campaign with an 2:58-second illustrious music video starring Eva Longoria, Liev Scheiber, Blake Griffin, as well as everyday people who are coming together to showcase what can happen when you embrace The Life Artois by setting free the summer version of yourself. Ultimately encouraging people everywhere to slip into a daydreaming state of mind from home this summer (with a Stella Artois in hand).
According to Longoria, “Every time I open a Stella Artois it transports me to a summer state of mind. No matter where you are this summer, I hope you remember to carve out time for yourselves and daydream to a place of total bliss.”
Griffin adds, “Stella Artois has always been my beer of choice. So when they approached me this summer about doing something that might feel inspiring and maybe even a little healing… It was an easy call.”
The brand is also teaming up with TripAdvisor to turn the cancelled vacations that people have been daydreaming about into unforgettable staycations in the “Stella Staycation Swap.” Stella Artois will match travelers who planned a perfect trip to each other’s cities to swap itineraries and enjoy an unforgettable, all-expenses-paid staycation in their hometown. TripAdvisor users can enter the contest by visiting here and sharing their dream vacation itinerary that was cancelled or delayed this year.
As Scheiber puts it, “I love music— take a good playlist and pair it with a Stella Artois and I’m in a spectacular mood— so partnering with the brand on this music video was a really cool experience for me. Fair warning, Daydream is super catchy so be prepared to have it running through your head every time you open a Stella Artois this summer.”
Watch the :30-second video here.