Foot Locker Partners with Rock the Vote

19 Sep 2020 by Lina Jordan in Ego, Event, Fame, Fashion, Fitness, Fitness, General, Gift Guide, Home, Music, Pleasure, Power, Products, Sports, Style

To empower today’s young people to exercise their right to vote and create change, Foot Locker, Inc. has announced that it’s partnered with Rock the Vote to transform more than 2,000 Foot Locker, Champs Sports and Footaction retail locations into voting registration hubs, leveraging the brands’ distinct relationship with Gen Z. consumers.

Beginning next week, and aligning with “National Voter Registration Day” on September 22, visitors to any U.S. retail location within the family of brands will have ‘one-click’ access to a digital hub, where they can access valuable education materials, check their registration status, register to vote and set-up voting reminders.

With just 46.1 percent of 18-29 year-old voting in the 2016 election, young people have historically voted at significantly lower rates than their older counter parts. And with the 2016 presidential election being decided by just 80,000 votes, the potential impact of these young voters has never been more significant, especially considering more than four million young people will be eligible to vote for the first time this November.

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