Piercing Pagoda has created the initiative #BeMoreYou to underscore its commitment to self-expression, individuality, and positivity. #BeMoreYou will be led by a Squad of stylish culture forces that live up to the Piercing Pagoda Mantra of helping people boldly embrace their uniqueness. Critically acclaimed actress, singer, and humanitarian Kat Graham has been named a founding member of the Squad, along with director and DJ Vashtie and author Blair Imani.

Kat Graham

To kick-off the Initiative, Piercing Pagoda’s Squad will host a #BeMoreYou Instagram contest. Fans will be invited to win the opportunity to virtually meet a squad member and be featured in the brand’s first #BeMoreYou look book.

 “We’re so proud to create an initiative at Piercing Pagoda that celebrates the unique human spirit in us all. With #BeMoreYou, we hope to build a community that encourages self-expression and self-love,” said Kecia Caffie, SVP and General Manager, Piercing Pagoda.

Kat Graham

“Taking my time to get dressed in the morning and putting on jewelry has been my personal form of self-care and saving grace in these current times. Embracing your individual style and what makes you unique each day can be a powerful force,” said Graham, who recently found joy in embracing her natural beauty routine during quarantine. “‘ Be More You‘ stands for loving yourself through self-confidence and self-expression. I’m excited to be teaming up with Piercing Pagoda to share my journey to self-acceptance, which wasn’t always easy at times. I look forward to helping a new generation of men and women do the same.”

Blair Imani

To enter the contest, fans will be asked to share a statement about what #BeMoreYou means to them and how it has propelled their personal journey. Fans can enter the contest on Instagram between October 14 and October 23 by posting their statement and a photo using the hashtag #BeMoreYouContest while tagging Piercing Pagoda’s Instagram page. Official rules can be found on Piercing Pagoda’s website: http://www.pagoda.com/bmy-contest-rules.

Giovanni Ferrer

For additional information on Piercing Pagoda, visit www.pagoda.com, like on Facebook (www.facebook.com/Pagoda), Twitter (www.twitter.com/piercingpagoda), Instagram (www.instagram.com/piercingpagoda)

Vashtie