Canadian premium outerwear brand Nobis is launching a new global initiative called “No Cold Shoulder,” which will encourage the upcycling of gently worn coats and help consumers get them on to the shoulders of the most vulnerable members of their communities.

For the launch of the initiative Nobis has partnered with One Warm Coat, making a commitment this season to helping warm 10,000 people in need across the United States at the start of the program. Through their national network of local agencies, One Warm Coat will help Nobis ensure donated coats are safely put in the hands of those in need.

“At this unprecedented moment in history, No Cold Shoulder will have a direct impact on the lives of thousands in need,” remarked Beth W. Amodio, President and CEO of One Warm Coat. She added, “We are grateful to Nobis for their contribution and ongoing commitment to building awareness around the need for warmth.”

Brand Ambassador, actor, and philanthropist Giacomo Gianniotti will be the spokesperson of the initiative.  Best known for his role as Dr. Deluca in “Grey’s Anatomy” the Italian-Canadian actor will work alongside Nobis, and its partner organizations One Warm Coat (United States) and New Circles (Canada) to help to bring awareness to the urgent need for coats. “This is a year we have seen the meaning of the word community and how we are inextricably linked,” commented Gianniotti. “I encourage everyone to join Nobis in helping keep the most vulnerable safe and warm this winter.”

How U.S. based consumers can support No Cold Shoulder this November:

Online

• $50 dollars from the purchase of any Nobis coat or jacket will be donated to One Warm Coat
• 100% of U.S. sales from No Cold Shoulder pins and beanie will be donated to On Warm Coat
• Every order made at Nobis.com during the month of November will include a No Cold Shoulder postage-paid and pre-addressed donation bag

In-Store

• Donate a coat at a participating retailer and receive the No Cold Shoulder beanie.
• Purchase a Nobis jacket and receive the No Cold Shoulder beanie
• Request a donation bag from the retailer to make your own donation (while mailers last). U.S. retailers include Syd Jerome (Chicago), Paragon Sporting Goods (New York City), Fashioning Space (Various locations including New York State, Boston, Philadelphia), and Darien Sport Shop (Darien, Connecticut). A full list of retailers will be found at NoColdShoulder.com or Nobis.com

“Nobis is Latin for ‘us,’ and inherent to our name, we embrace a responsibility to the community in both our personal and corporate conduct,” remarked Robin Yates, Vice President and Co-Founder of Nobis. ““These values remained a key pillar to the Nobis brand, and we are honored to continue this commitment with the launch of No Cold Shoulder.”

Photos by Justin Wu