On the back of a new $1M additional investment, Hennessy’s Unfinished Business program is now open for a second wave of applications – the brand’s initiative helping Black, Asian American and Latino small businesses power through the financial challenges of COVID-19. Over the summer, grants from an initial $3M contribution were distributed to 1,000+ small businesses across the country.

Eligible businesses can submit their applications November 17 – 23 by visiting UnfinishedBusiness.US. New opportunity this round to interview recipients from Round 1 – more below.

About Unfinished Business:

• Partnerships with the Asian American Business Development Center, the Hispanic Federation and One Hundred Black Men will ensure capital is distributed at the community-level
• The initiative will provide ongoing access to information, educational content and other resources to safeguard business continuity during the crisis and beyond

Hennessy has built multiple streams of contributions into Unfinished Business, including limited edition sales of Hennessy product, partnering with notable celebrities such as Nas, Canelo Alvarez, and Marshawn Lynch, which all continues to create a stream of funds that will support businesses in a long-term capacity

Hennessy has a long history of supporting community and enriching culture, so in response to the global pandemic – which has disproportionately affected Blacks, Asian Americans, and Latinos – this long-term initiative will support those hit hardest. Hennessy believes that rebuilding these businesses is essential to an equitable recovery and a more just economic and social future for communities of color.