New Bud Light Chelada Fuego Tastes Just Like Tapatio

23 Nov 2020 by Sandra Escobedo in Cuisine, Decorating, General, Home, Pleasure, Products, Spirits

This winter, the Bud Light Chelada portfolio is welcoming a spicy variety – Bud Light Chelada Fuego. Receiving the seal of approval from the Mexican-American hot sauce brand Tapatio that it tastes just like their well-known hot sauce, this new offering gives the Bud Light Chelada family an option that carries an extra kick.

According to Desiree Sanchis, Senior Brand Manager: “Bud Light Chelada already has such a bold flavor loved by many, but we wanted to spice things up a bit and partner with Tapatio to give consumers the first-ever hot sauce infused Chelada. We are always pushing to innovate and provide consumers what they didn’t know they needed but always wanted.”

Tapatio has a loyal fanbase and spicy flavor, giving Bud Light Chelada Fuego a first-ever spicy option to enjoy for any occasion that calls for a refreshing michelada.

As Luis Saavedra, Tapatio Vice President says, “Our team likes to have fun, and that’s what Bud Light is all about too. We are so excited to have Tapatio highlighted as the kick to the new Bud Light Chelada Fuego.”

Bud Light Cheldada Fuego is now available nationwide.

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