While women are typically thought of as the main patients for cosmetic procedures, men are feeling the pinch for plastic surgery more than ever. In fact, recent data shows that men getting cosmetic surgery increased by more than 106 percent between 1997 and 2012 – and many are going under the knife to stay competitive in the job market.

This new phenomena is being called the “Forbes Facelift,” and it typically consists of a necklift, eyelift, and jawline recontouring. The jump in the popularity of cosmetic procedures is likely tied to the financial recession of 2008, when many men who were mid-career suddenly had to reinvent themselves. In a marketplace where looking fit, younger, and more masculine is imperative, the better you look, the better your chances of ascending the corporate ladder.

The demand has gotten so great that many plastic surgeons, such as Dual-Board Certified Facial Plastic Surgeon Dr. James C. Marotta, have begun offering procedures that cater specifically to men, as their cosmetic needs greatly differ from those of women.

Men have become more comfortable taking care of their appearance in recent years, particularly as the image of the well-groomed, metrosexual man has emerged in movies, on magazine covers and more. Just as some men are investing more in creams and cleansers to care for their skin, others are turning to plastic surgery in Long Island.
According to the American Society of Plastic Surgeons, roughly 10 percent of cosmetic procedures performed in 2012 were for men.

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