With National Margarita Day right around the corner on February 22, Smirnoff is mixing things up, making over the classic margarita, as well as anyone named Margarita (or Margaret, Marge, Maggie, Mark or Marcus for that matter!). In honor of its signature spicy margarita, the “Tama-Rita”, Smirnoff Spicy Tamarind, is crashing National Margarita Day celebrations across the country serving up a perfectly balanced sweet and spicy alternative to the classic cocktail. But the makers of the world’s No. 1 Vodka isn’t stopping there… Smirnoff will also serve-up sweet and spicy makeovers to spice up the occasion.

To celebrate bolder choices and breaking tradition, Smirnoff is teaming up with beauty and lifestyle influencers in LA, Miami and Dallas to help fans 21+ show-off how they bring their sweetest, spiciest selves to the party.

“We’re twisting things up and making over America’s No. 1 cocktail – the margarita – for National Margarita Day,” said Jennifer Holiday Hudson, North America brand leader, Smirnoff. “We want people to know, YES, you can make a margarita with vodka, and with Smirnoff Spicy Tamarind you can make a delicious margarita with that perfect blend of sweet, tangy and spicy we all crave in our cocktails.”

The perfect pairing for Smirnoff Spicy Tamarind cocktails? Deliciously sweet & spicy bites with a side of the hottest beats. That’s what’s on the menu at each pop-up experience.

Originally made popular in Mexico, Smirnoff Spicy Tamarind first rolled out in US markets in 2020, quickly becoming a go-to for any sweet or spicy celebration. Next up for the variant? Launching the brand’s ¡Living Locura! campaign – more details to come.

Smirnoff Spicy Tamarind has 35% alcohol by volume (ABV) and a suggested retail price of $12.99 for a 750ml bottle. To find out if Smirnoff Spicy Tamarind is available near you, visit smirnoff.com. Fans celebrating National Margarita Day at home can also get in on the fun with the signature Tama-Rita cocktail recipe:

Tama-Rita

RECIPE

• 1.5 oz Smirnoff Spicy Tamarind
• 0.75 oz Lime Juice
• 0.75 oz Real Agave Syrup
• 0.5 oz Curaçao
• Tajín Rim, Lime Wheel & Jalapeño Garnish

METHOD

• Shake all ingredients in a cocktail shaker. Strain into a service glass over fresh ice. Garnish & serve.

When making over your margarita for National Margarita Day the Smirnoff Spicy Tamarind way, please remember to always drink responsibly.