Hispanic Heritage Month is coming to an end, and to close it in style, Mexico’s popular salsa brand, HERDEZ, brought the essence of Mexican culture to New York’s Chelsea Market with an immersive “House of Heritage” experience. The lively event was filled with Mariachi music, curated artworks, traditions, and of course savory dishes prepared by Michelin-starred Chef Cosme Enrique Aguilar, using salsas from the host brand to craft a vibrant, colorful and delicious menu.

During this highly anticipated event, guests enjoyed live cooking demos by Chef Aguilar, interactive art installations curated by La Sirena NYC, and salsa-dipping tutorials from social media sensation Harry Hill. The lively atmosphere transformed the space into a celebration of Mexican culture and its culinary richness.

Highlights of the “House of Heritage” included:

• Chef Demos: Chef Cosme Enrique Aguilar showcased his culinary talent with classic Mexican dishes featuring HERDEZ® salsas. A crowd favorite was the Spicy Street Corn Dip made with HERDEZ Roasted Salsa Verde.
• Dipiquette Class: Social media star Harry Hill kept the energy high with a fun and engaging salsa dipping tutorial, sharing his go-to HERDEZ recipes.
• Art Installations: A curated selection of artwork by local Mexican-American artists, curated by La Sirena NYC.
• Nail Art Customization: Guests enjoyed unique nail art sessions inspired by HERDEZ and Mexican cultural symbols, provided by the Latina-owned Chillhouse.