MINIBAR and ABSOLUT Vodka Collaborate on Holiday Kits
10 Dec 2014 by Javier Restrepo in Cuisine, Home, Pleasure, Products, Spirits
Minibar, the online destination providing access to on-demand alcohol delivery, announced today a collaboration with Absolut Vodka. Together, they are launching a pilot program in New York that provides users with custom cocktail kits on-demand for the holidays. The two options available for purchase include an Absolut Cosmopolitan Kit and an Absolut Vodka Gimlet Kit.
Lara Crystal, co-founder and co-CEO of Minibar stated, “Absolut is one of the most iconic brands in the world and we’re thrilled to collaborate with them to bring a unique offering to the Minibar consumer.”
Since launching in February, Minibar has moved quickly to become the #1 alcohol delivery service in New York. They recently expanded to San Francisco, Chicago, and Dallas, with plans to launch more cities soon.
“Minibar provides us with a unique way to connect directly with consumers to showcase some of our best Absolut cocktails,” said Tim Murphy, Vice President Digital & Media at Pernod Ricard USA. “The holidays are a great time for entertaining, and Minibar provides an easy solution with great cocktails to serve at your next holiday event.”
The cocktail kits, which contain everything one would need when making the cocktails, including recipes, will be available through the end of the month, or until supplies last.
For more informstion www.minibardelivery.com
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