Taco Bell and Duolingo are teaming up to take National Taco Day, global, built on one simple idea: everyone speaks taco.

Rooted in the fact that “taco” needs little translation, in fact, “taco” remains recognizable across more than 30 languages (from Spanish and French to Japanese and Hindi), giving fans around the world a shared way into the celebration.

The collaboration celebrates the shared love of tacos that brings people together around the world.
Here’s how that idea comes to life:

TACO BELL x DUOLINGO TAKE NATIONAL TACO DAY GLOBAL 

• Meet Duo Habanero Sauce: The limited-edition sauce delivers bright, tangy flavor, fruity notes and a kick of habanero heat, launching October 6 at participating Taco Bell restaurants across the U.S., Canada, Australia, China, India, Spain and the UK, while supplies last. 

• Get a Taste: In the U.S., fans can get one free Duo Habanero Sauce packet with the purchase of a Doritos Locos Taco, with additional packets available for $0.20 each.

• Duo Takes NYC: On October 6, Duo and friends will take over the Taco Bell Midtown Cantina (976 6th Ave., New York, NY 10018), serving up tacos and Duo Habanero alongside taco-fueled language lessons and Duo-fueled fun from 3-4:30pm ET. 

• More Ways to Speak Taco: From September 30 through October 6, Taco Bell Rewards Members can unlock one free month of Super Duolingo. Plus, on October 6, members will have a chance to a 1,000 limited-edition Taco Bell x Duo plushies through Tuesday Drops in the Taco Bell app.

• Sauce Wisdom Goes Multilingual: New Duo Habanero Sauce packets feature taco-inspired sayings across nine languages, with international assortments reflecting native languages and popular languages Duolingo users are learning in participating markets. 

• A Global Celebration, Locally: Duo Habanero launches October 6 across seven countries, with the broader celebration coming to life through Duo-fueled moments around the world.