In 2023, Rolls-Royce delivered 6,032 motor cars to clients across more than 50 countries worldwide. More than ever before in the brand’s Bespoke projects continued to deliver strong demand, not only in volume, but more importantly in Bespoke value. The United States remains its largest market.

Black Badge Cullinan

Cullinan was the most popularly requested commission both in standard and Black Badge commissions for clients in North America and worldwide. Ghost remains popular and saw some of the most complex Bespoke and Collection projects ever, including Black Badge Ghost Ékleipsis. Phantom remains the pinnacle member of the Rolls-Royce family, also seeing record levels of Bespoke value and continued strong demand. Phantom Syntopia, the most technically complex Bespoke project ever for Rolls-Royce was delivered in 2023.

Rolls Royce Spectre

Rolls-Royce also unveiled Spectre to the world in October 2022, with first cars deliveries to North American clients only weeks ago. The first all-electric series Rolls-Royce in history has attracted enormous interest worldwide, particularly among younger clients, setting a clear direction of travel and establishing a solid foundation for the marque’s bold electric future.

According to Chris Brownridge, Rolls-Royce Motor Cars Chief Executive Officer, “As incoming CEO, I’m in the extremely fortunate position of taking over responsibility for a business in robust good health, with strong foundations and a clear strategy for growth and development, formidable technical capabilities, and a focused, dedicated team. I’m looking forward to working with the entire Rolls-Royce team to maintain this momentum and take this great company forward with confidence and conviction.”

Rolls-Royce reports sales growth in the majority of the markets in which it operates, with deliveries reaching new record levels in the Middle East, Asia-Pacific and Europe regions.

Manchester Ghost

The USA was Rolls-Royce’s single largest market worldwide, while Greater China remained the brand’s second-largest market. Record sales were achieved in Europe, where the UK is the largest single market. Record annual sales and year-on-year growth in the Asia-Pacific region were fueled by a strong performance in Korea, whose dynamic, vibrant economy is reflected in a rapidly expanding luxury market.

Martin Fritsches, Rolls-Royce Motor Cars North America, President & CEO adds: “2023 brought us strong demand for Rolls-Royce Commissions and record levels of Bespoke projects. It was another great year delivering more and more valuable commissions to a growing list of clients. We were able to deliver almost as many projects as 2022 and North America remains about one third of the demand for Rolls-Royce Motor Cars. But it is the increase in record-breaking Bespoke projects I am most proud of.”

Every motor car hand-built at the Home of Rolls-Royce includes some element of Bespoke, the company’s unique program offering personalization possibilities which are limited only by the client’s imagination. In 2023, Bespoke commissions reached new record levels by both value and number; the technical innovations required to deliver specific projects saw Rolls-Royce file several new patents during the year.

Phantom Syntopia

Bespoke projects completed in 2023 included many ‘firsts’ for the marque that were also technical innovations. These included the scent-release mechanism concealed in the headrests of Phantom Syntopia, which incorporated technology originally developed for medical applications, while many Bespoke paint finishes achieved in 2023 required entirely new materials, techniques, and formulations to achieve.

Black Badge Cullinan Blue Shadow

The year’s commissions also created new opportunities in the use of rare and beautiful materials and intricate craft techniques. These included: exquisite mother-of-pearl inlays for ‘The Pearl Cullinan;’ hand-perforated leather seats for Black Badge Cullinan Blue Shadow; Starlight Headliners incorporating mesmerizing celestial animations for Black Badge Ghost Ékleipsis; and exquisite hand-painted Gallery artworks for Phantom ‘Inspired by Cinque Terre.’

Black Badge Ghost Ékleipsis

In 2023, Rolls-Royce submitted plans for a major new investment to modernize and upgrade its manufacturing facilities. The plans will enhance and extend the marque’s Bespoke and Coachbuild capabilities as well as support production of its future all-electric product portfolio. This significant investment represents the single largest injection of new capital at the Home of Rolls-Royce since the site opened in 2003. This reflects the scale of the transformation in the company’s size, activities, commercial success, and global influence in the intervening two decades.

Ghost Champagne Rose

Rolls-Royce Motor Cars does not provide volume forecasts. According to Fritsches, “Rolls-Royce Motor Cars NA already has a strong level of orders for 2024 including many intricate and complex Bespoke projects we hope to deliver to our North American clients in the coming year. Our quest is for ever-increasing value, not volume, of Bespoke Rolls-Royce commissions.”