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‘Adiós’ to Gringo Habits with “Don’t Be A Gringo” from Gran Centenario

29 Apr 2025 by Jose Eledra in Celebrities, Cuisine, Decorating, Event, Fame, General, Home, Pleasure, Products, Spirits, Television

While Mexican food ranks as USA’s #3 cuisine, many still embrace stereotypes—sombreros and misunderstanding Cinco de Mayo. Now Gran Centenario, México’s #1 tequila, is launching the year-long campaign, “Don’t Be a Gringo,” inviting consumers to embrace authentic Mexican traditions through events, virtual experiences, and multi-channel content.

Key highlights of this year-long campaign include:

  • ‘Rápido Gringo Test’: Pop-up events in NYC and Chicago on May 3 challenge participants on their Mexican cultural knowledge—from pronunciation to ingredients—helping them “Ungringo Your Cinco” while celebrating authentic tequila.

  • Star-Powered Campaign: Launching April 29, directed by Latina SNL Director Adriana Cruz and starring Mexican creators Shiadanni and Abelardo Campuzano across social, online, and TV platforms.
  • Rewards & Digital Experience: Event participants can enjoy Gran Centenario cocktails for just five cents/one peso and try for a chance to win big prizes like a trip to México. For Gringos nationwide, there will be an online version of the ‘Rápido Gringo Test’ at grancentenario.com/dont-be-a-gringo which offers a $5 rebate to try Gran Centenario tequila starting May 1.

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Jose Eledra

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