Just in time for National Tequila Day on Sunday, July 24th – Jose Cuervo has partnered with 6 Shore Road by Pooja to launch a limited edition collaborative swimsuit inspired by the vibrant colors of the Authentic Jose Cuervo Margarita range and the iconic blue agave plant. Actress and TV personality Adrienne Bailon debuted the  new limited edition swimsuit at Miami Swim Swim Week.

Both Jose Cuervo and 6 Shore Road founder/designer Pooja Kharbanda share a fundamental love for the beach-to-bar lifestyle. 6 Shore Road swimwear is designed not just for water but the entire beachside experience, from sunbathing through to poolside parties and dancing in the sunset, all while sipping the beach’s signature serve: the Margarita. Authentic Jose Cuervo Margaritas are made ready-to-drink to support this lifestyle, combining the convenience of a bottled cocktail with fresh ingredients and the superior tequila for which Jose Cuervo has become known.

To inspire the swimsuit itself Pooja looked to Jose Cuervo’s home country, in which she has a long history of vacationing to source design inspiration. Pooja credits countless hours wandering amongst tropical Mexican flora for her affinity with floral prints – a signature of 6 Shore Road suits. Given the blue agave plant’s role as a foundation for tequila and Jose Cuervo’s nine margarita flavors, Pooja felt inspired to use it as the basis for an original design. By blending the petals of the plant with hibiscus, orchids, and the warm, vibrant colors of the ready-to-drink range and uniting them via their shared blues, she created an abstract floral print perfect for a beach-side statement.

“Both 6 Shore Road and Authentic Jose Cuervo Margaritas represent not just swimwear and tequila respectively, but a lifestyle – one which I embody and live through 6 Shore Road”, says Pooja. “Both brands embody the beach to bar lifestyle so partnering with Authentic Jose Cuervo Margarita’s felt very natural. Allow us both to take you to an imaginary coastline far away with a cocktail in hand!” The swimsuit will be available for purchase on the 6 Shore Road website – www.6ShoreRoad.com for $138.

Additionally, Authentic Jose Cuervo Margaritas come in nine Summer-ready flavors and are available nationwide for $15.99 each.

As you enjoy your own sunny stays in the sand this Summer you can share your beach-to-bar pictures at @JoseCuervoTequila on Instagram using the hashtags #BeachToBar #JoseCuervo and #6ShoreRoadbyPooja  www.6ShoreRoad.com