International online retail marketplace AliExpress has teamed up with Multiple Billboard Number 1 Top Charting, 2x diamond-certified, GRAMMY Award-nominated artist and songwriter Swae Lee to celebrate Singles’ Day (11.11) – the biggest shopping festival in the world and AliExpress’ biggest sale of the year. This is the time to enjoy exclusive discounts and promos on AliExpress.

During the sale, over 5,000,000 products will be discounted up to 50%, and consumers will also be offered additional discounts based on total amount spent. AliExpress is setting up a physical pop up in New York at 69 Mercer Street from 11/9 to 11/12 for consumers to browse a curated collection of items from Swae Lee as well as other offerings in tech, home goods, wellness, beauty and fashion.

You can watch the full Swae Lee x AliExpress campaign here.

To kick off the AliExpress Singles’ Day Pop Up Party in SoHo, Swae Lee will host and perform at the VIP party on 11/8. 11 lucky fans (21+ years old) can win VIP access and a meet and greet courtesy of Swae Lee and AliExpress by entering on Instagram.

AliExpress has also teamed up with Tinder and BLK to offer amazing Singles’ Day deals by “matching” with AliExpress on the apps. 11 lucky singles that use these apps will also win VIP access to the kick-off party.

AliExpress is an international online retail marketplace under Alibaba International Digital Commerce Group. Singles’ Day, known globally as the 11.11 Global Shopping Festival (“11.11”), will commence at 00:00:01 a.m. PST on November 8 with a three-day warm-up period, where early bird consumers can browse discounts, add products to their carts, and participate in daily draws in the app to receive various products. The sale on the full selection of products will start at 00:00:01 a.m. PST on November 11 and close at 11:59:59 p.m. PST on November 17.

On top of markdowns, AliExpress will offer consumers $4 off for every $20 spent across stores, up to a maximum of $16 off per order. For orders that surpass $100, consumers can use three promo codes for additional savings of $15 on a $100 purchase, $30 on $200, and $60 on $300. Collectively, these discounts result in AliExpress’ best deal of the year. Further, to celebrate Veterans Day, those who served receive a special deal – $8 off orders over $50 – which is collectable on November 11 while supplies last and redeemable through November 17.

A VIP party on November 8 (7-10 p.m. EST) will kick it all off, featuring a live performance from Swae Lee and the launch of his personally curated collection of products on AliExpress dedicated to 11.11. There will be free drinks, a curated guest list of influencers and celebrities, and surprise musical performances from famous artists. Swae Lee is offering 11 lucky fans VIP access and a meet & greet at the event. For a chance to win, those over 21 years of age can:

1. Follow @AliExpressUS on Instagram or @AliExpress.US on TikTok
2. Post a screenshot of the most unique AliExpress product you can find

Include #AliExpressSinglesDay and tag @AliExpressUS (IG) or @AliExpress.US

“I’m excited to team up with AliExpress on Singles’ Day because to me it’s a day to celebrate self-care, self-expression, and individuality,” said Swae Lee. “My music and style have always been about being true to myself and standing out from the crowd. I believe everyone should be able to express themselves in their own unique way, and AliExpress offers a wide variety of unique products that help people do just that.”

Tying into the roots of 11.11 as a celebration of singles, NYC-area users of Tinder – the world’s most popular app for meeting new people – and BLK – the world’s largest dating app for the Black community – who “match” with AliExpress will win exclusive deals that can be used on top of AliExpress’ amazing 11.11 deals. Additionally, 11 lucky singles will win VIP access to the kick-off party. Swipe right to claim your discount and with a bit of luck your very own VIP ticket!

“This year, we’re bringing Singles’ Day to life through a fusion of e-commerce innovation and experiential retail,” Chris Carl, Head of Marketing, AliExpress U.S. “Soho is the perfect canvas to celebrate self-expression and turn a shopping day into a social event.”

This year, more products than ever will be delivered to American consumers in a three to five-day timeframe due to AliExpress’ partnerships with local warehouses across the country. And as always, AliExpress has consumers covered with strong buyer protections – consumers get a full refund if they do not receive a product or it is different from the description – and return policies.

Alibaba Group’s 11.11 Global Shopping Festival, of which AliExpress is a part, became the biggest online shopping event of the year in 2012, overtaking Cyber Monday in terms of gross merchandise value generated within 24 hours, and set nine Guinness World Records related to sales in 2015.

Since its inception in 2009, it has blossomed into a time of year in which people splurge on themselves, putting an emphasis on self-care, wellness and self-love. It represents a chance to live your best life by capitalizing on maximum savings and endless choices during the biggest shopping festival in the world.

For more information on the history of the 11.11 Global Shopping Festival, see here.