When Aliz Hotel Times Square opens this fall, it will not only become one the tallest hotels in New York City, but will set a new tone for modern lifestyle hotel brands with an emphasis on ‘bringing the joy back to travel.’ Aliz is a new independent boutique brand that will debut its flagship property at 310 West 40^th Street.

Located in the center of it all, Aliz introduces a guest-centric philosophy and innovative design featuring 287 guest rooms, a two-story rooftop bar and lounge, stylish restaurant and lounge spaces, and luxury amenities – all within walking distance to Times Square, Hudson Yards and the Jacob Javits Center.

Developed by Aliz Group, LLC and managed by Crescent Hotels & Resorts, Aliz will also boast the tallest rooftop bar in NYC. The two-story bar and lounge located on the 40^th and 41^st floors will feature instagrammable views of both upper and lower Manhattan, including the Empire State Building, Freedom Tower, Statue of Liberty, and the Hudson River.

“The Aliz Hotel Times Square is a great addition to Crescent’s NYC metropolitan portfolio & Latitudes Collection,” said Michael George, Chief Executive Officer of Crescent Hotels & Resorts. “Crescent’s exceptional service as a manager of lifestyle and boutique hotels, combined with our extensive experience in New York City and powerful sales platform will maximize the potential of this great hotel.”

With interiors designed by Escobar Design by Lemay, best known for their work with The Shore Club Miami, the H Resort Beau Vallon Beach in Seychelles and The Ritz Carlton in Tianjin, China, the stylish boutique property will have a unique aesthetic mixing old world with a modern twist from street level to skyline. The guest rooms, which offer king and double accommodations, will feature luxury bedding, hand-made soaps and amenities curated by Beekman1802, and high-tech audio & visual room systems. The hotel will also have a fitness center, business center, pet-friendly accommodations and 24-hour concierge services, and boasts a NYC Green Property Certification.

For more information visit www.alizhotel.com