Belvedere Vodka officially introduced its newest flavor, Ginger Zest, with a party in NYC that was attended by celebs and VIPs, and we were there for all the fun. The evening was hosted by wellness expert and chef Candice Kumai, who partnered with Belvedere Vodka on the launch.

Kate Mara (L) and Nina Agdal attend as Belvedere Vodka celebrates newest expression Ginger Zest

Held at NoMo SoHo, Belvedere Vodka was joined by actress Kate Mara, model Nina Agdal, and ‘Empire’ actor Jussie Smollett. Celebs and VIPs sipped on refreshing Ginger Zest cocktails including the Ginger Zest Spritz, Luxury Pineapple, Blackberry Collins and Horse’s Neck.

Belvedere Ginger Zest 

Ginger Zest, which hit shelves in early April, is a delicious and refreshing blend of tangy ginger and juicy spring lemon with a touch of grapefruit. It’s perfect for the season and warmer months ahead, with a unique flavor profile great in a wide variety of drinks. 

Belvedere Vodka celebrates newest expression Ginger Zest at NoMo SoHo in New York City.

A massively on-trend versatile flavor, ginger’s popularity has soared recently throughout food and drink.  That said, there are very few ginger-flavored vodkas in the market and Belvedere‘s—made by extracting oils from fruit peels, fresh fruit and other natural ingredients that are soaked in alcohol, then distilled—aims to fill that gap. It is aromatic and warming on the nose with a hint of citrus and notes of sweet spice, ginger and gingerbread.

Jussie Smollett attends Belvedere Ginger Zest launch

“We recognized a distinctive opportunity to get ahead of the ginger trend with Belvedere Ginger Zest,” explains Rodney Williams, President and CEO, Belvedere Vodka. “Despite the rapidly growing trend in ginger-flavored beverages, there are very few ginger-flavored vodkas in the marketplace so we set out to make one that has exceeded our expectations and our incredibly high standards.”

 Belvedere Ginger Zest is available in 750mL/$29.99 USD, 1L/$38.99 USD and 1.75L/$49.99 USD at select U.S. retailers.

TASTING NOTES

Nose: Aromatic and warming on the nose with a hint of citrus, with notes of sweet spice, ginger and gingerbread.

Palate: Soft, sweet and warming with a velvety texture and refreshing citrus lift, tempered by hints of warming fresh ginger and lemon zest. Medium bodied with a good balance of acidity and spice.

Finish: Sustained notes of grated ginger, with a persistent sweet spice warmth and soft cream and vanilla back palate.

SIGNATURE COCKTAIL RECIPES
Polish Mule

2oz Belvedere Ginger Zest

.5 oz Lime Juice

.25 oz Simple Syrup

5oz Ginger Beer

3-4 Dashes of Angostura Bitters

Whip, shake, dump and top with soda. Garnish with lime wheel.

Ginger Zest Spritz

1 oz Belvedere Ginger Zest 

.75oz Lime Juice

.5 oz Honey Syrup

4 oz Soda Water

Build in spritz glass. Garnish with ginger and lime slices.

Kate Mara 

HOMBRE Magazine’s Francisco Romeo attend the Belvedere Ginger Zest launch event

A Belvedere Ginger Zest bottle and Candice Kumai’s book ‘Kintsugi Wellness’

Nina Agdal 

Jussie Smollett (L) and Nina Agdal