BIC Launches Innovative FLEX 5 RAZOR For Men
19 May 2015 by Francisco Romeo in Ego, General, Grooming, Grooming, Home, Pleasure, Products, Style
The new BIC Flex 5 disposable razor features five flexible blades that deliver BIC’s closest shave. In addition to its five blades, the new razor also features a uniquely designed handle with a balancing sphere, which adds weight for better shave control. The head, which includes a lubricating strip, pivots 40° and features a precision edging blade that helps shave in difficult spots, such as under the nose and around side burns.
The launch of the Flex 5 and its supporting communication program will be BIC’s biggest men’s razor launch in North America to date.
“The Flex 5 is BIC’s most innovative men’s razor, delivering our closest shave yet,” said Meghan Barbosa, Brand Manager – Shavers, BIC Consumer Products USA. “It’s our goal to help men shave smarter, and with the new Flex 5, they can be confident that they are getting all of the features they need for optimal shave performance at a slick price.”
The BIC Flex 5 includes:
- Five flexible blades that deliver an ultra-close shave
- A sleek, modern handle with balancing sphere that adds weight for better shave control
- A head that pivots 40° to help shave difficult spots
- A precision edging blade
- A Lubricating strip with aloe and vitamin E for a smooth glide
Flex 5 is now available in a 2-pack. MSRP $6.79.
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