Global music authority Billboard revealed the full schedule of events for Billboard Latin Music Week and the additional artists joining the 35th Anniversary Concert. Celebrating its 35th anniversary this year, the ultimate celebration of Latin music, culture, and entertainment will take place from October 14-18 at The Fillmore Miami Beach at the Jackie Gleason Theater. Tickets are now available at BillboardLatinMusicWeek.com.

Ana Mena, Belinda, Elvis Crespo, FloyyMenor, George Harris, and Tito Double P will join Young Miko for a can’t-miss Billboard Latin Music Week 35th Anniversary Concert Celebration. The concert will take place on Friday, October 18 at The Fillmore Miami Beach. This event is included for INSIDER PASS HOLDERS. Tickets are available to the public starting at $35.

Mau + Ricky

The 2024 edition of the longest-running and biggest Latin music industry gathering in the world will feature exclusive panel conversations and performances by Latin music’s biggest stars, as well as workshops, showcases, networking opportunities, and more. As previously announced, the 2024 Billboard Latin Music Week will feature an impressive lineup including Albert Hype, Alejandro Sanz, Alex Sensation, Alexis “Chachito” Fierro, Álvaro Díaz, Ana Mena, Armenta, Bad Gyal, Belinda, Camila Fernández, Chiquis, Corina Smith, Danna, Danny Ocean, Dascha Polanco, De La Ghetto, Debi Nova, Dei V, Domelipa, Eden Muñoz, El Coyote, Elena Rose, Eslabon Armado, Fat Joe, Feid, Fidel, FloyyMenor, George Harris , Gloria Estefan, Golden, Grupo Frontera, Igor Lichnovsky, J Balvin, Jasiel Núñez, JOP, Junior H, Kiko Baez, Keityn, Kenia Os, Kunno, La Joaqui, Lele Pons, Leonardo “Leo” Campana, Luck Ra, Luis Alfonso, Lupita Infante, Majo Aguilar, Maria Becerra, Mario Bautista, Marko, Mau & Ricky, Mon LaFerte, N.O.R.E, Nacho, NMIXX, Omar Courtz, Paola Jara, Pepe Aguilar, Peso Pluma, Pipe Bueno, Piso 21, Saiko, Sophia Talamas, Thalia, Tito Double P, Valentina, Yahritza y Su Esencia, Yandel, Yeison Jimenez, Yeri Mua, Young Miko, Yudy Arias, Zhamira Zambrano and more.

“We’re thrilled to celebrate 35 years of Latin Music Week by offering something for everyone—whether seeing intimate conversations with superstars, enriching networking events, or can’t miss En Vivo shows,” said Leila Cobo, Billboard’s Chief Content Officer for Latin/Español. “We are immensely proud to be the only media company that has covered and celebrated Latin music for five decades now. This amazing event is the result of many years of building, and the future is bright.”

BILLBOARD LATIN MUSIC WEEK SCHEDULE*:

*Events are Subject to Change, visit BillboardLatinMusicWeek.com for the latest updates. 

Monday, October 14

• Everything You Wanted to Know About Billboard But Were Afraid to Ask: Billboard editors and chart keepers answer questions about charts, pitches, awards, and more with Ingrid Fajardo (Social Media Manager/Staff Writer, Latin), Pamela Bustios (Senior Charts and Data Analyst, Latin and Billboard Español), and Sigal Ratner-Arias (Billboard Español Deputy Editor).
• The Power of Viña: A discussion with Alfredo Alonso, director of entertainment, Bizzarro Live and producer of the Viña Del Mar Festival, on how the Chilean festival became a must-stop for all major Latin acts and how to score an invitation to perform.
• The Role of Music Publishers in Cross-Cultural Collaborations presented by Rimas Publishing: Publishers play a vital role in fostering cross-cultural collaborations, particularly within Latin America. A conversation with A&R, artists and producers on how publishers help bridge cultures and facilitate cross-border hits. Panelists include Bastian (A&R, Producer), Corina Smith (Artist, Composer), David Wild (A&R, Producer), and Valentina (Artist, Composer).
• Global Wealth: A discussion on how to collect your neighboring rights from around the world with Fernando Prados Velasco, members area manager, AIE
• The New Latin Music Business: It’s not just about recording or distribution agreements anymore. Artists and producers are entering into wildly innovative arrangements, from one-offs to long term deals, with labels, publishers, brands and more. Three innovators tell us what works, featuring Atella (Producer, Songwriter, Head of Music at Zumba and ZML Records), Cris Falcão (Managing Director of Artist & Label Strategy and GM Latin, Virgin Music Group), Txema Rosique (VP of A&R, Sony Music U.S. Latin), and moderator Jimmy Humilde (CEO, Rancho Humilde).
• Why Are There 50 Writers on My Song?: This panel provides an insider’s perspective on how much a hit song is worth and who gets songwriter credit. Panelists include celebrated Regional Mexican artist Eden Munoz, songwriter/producer Keityn, and producer Sergio George, moderated by Pierre Hachar, Managing Partner at The Hachar Law Group.
• From Clubs to Stadiums featuring Feid presented by Live Nation: Feid, one of the hottest stars in today’s urban music movement will participate in this panel joined by his manager, Luis Villamizar, and Hans Schafer, Live Nation’s SVP of Global Touring. They will offer insights into Feid’s rise to the top in this intimate conversation.
• Power Players: The OGs: A candid conversation that will includeLatin music industry heavy-hitters Walter Kolm, Nelson Albareda and Jesús Salas.
• Among Friends presented by Billboard Argentina: Artists Kenia Os, La Joaqui and Luck Ra discuss how friendship and camaraderie among Argentine artists became the driving force of their international success, moderated by Florencia Mauro, editorial content director, Billboard Argentina.
• She Runs The Boards presented by Platoon: Empowering discussion featuring four influential Latina executives from diverse sectors of the music industry: marketing, legal, artist, and label. Whether you’re just starting out or looking to elevate your career, discover strategies for overcoming challenges, building meaningful connections and thriving in a  competitive landscape. Panelists include Andrea Portela (Music Marketing Lead, Apple Music), Dascha Polanco (Artist), Erika Montes (Music Industry Executive), and Yira Santiago (Music & Entertainment Attorney, Protege Tu Música, LLC).
• Networking: The Industry Roundtables: Latin Music Week attendees will have the chance to meet with the experts who run the business in these exclusive, intimate roundtable sessions.

Tuesday, October 15

• Making the Hit LIVE! Featuring Grupo Frontera: How does a top band make a hit? The members of Grupo Frontera will show attendees live at this Billboard-exclusive panel how they create a hit from scratch.
• 10 Years of Rimas: This panel will explore how Rimas transformed from a digital distributor into an international powerhouse in a single decade, featuring insights from Rimas Entertainment key executives Jonathan Miranda (President), Junior Carabaño (Vice President), Noah Assad (CEO), and Raymond Acosta (Habibi GM).
• Deja tu Huella: “Inspire Who’s Next” presented by Cheetos: In this conversation, three creatives discuss how they are actively using their mark to uplift and inspire their community and future generations with their art. Panelists include Kiko Baez (Designer), Omar Courtz (Artist), Saiko (Artist), and Yudy Arias (Yogi and celebrity coach), moderated by Isabela Raygoza, Associate Editor, Billboard Español.
• The Explosion of Colombian Pop Music Featuring Paola Jara, Yeison Jimenez, Luis Alfonso and Pipe Bueno presented by Imagen & Mercado: The rise of Colombia’s most exciting new music movement, explained by a marquee group of artists and producers including Luis Alfonso, Pipe Bueno, Paola Jara, Yeison Jimenez, and moderator Alex Sensation.
• ELYTE: The Beginning and Future of the Genre with Yandel and Friends presented by Warner Music Latina: Panel will feature urban music icon Yandel with De La Ghetto (Artist), Dei V (Artist), Roberto Andrade (Managing Director, Warner Music Latina), and moderator El Coyote (Radio and Podcast Personality, Reggaetón Producer).
• How I Wrote That Song^®: The Urban and Música Mexicana Edition presented by BMI: The panel will highlight a dynamic lineup of influential artists and producers who are making waves across genres. Featured panelists include singer-songwriter Armenta, producer Caleb Calloway, urban-alt rapper Álvaro Díaz, singer-songwriter Alexis Fierro “Chachito” and producer Albert Hype. BMI’s VP of Creative, Latin, Jesus Gonzalez will moderate the conversation.
• 

  MON LAFERTE

  The Women’s Panel: Global Rising presented by Ulta: Billboard Latin Music Week’s traditional and iconic women’s panel will be devoted this year to global stars on the Billboard charts. Panelists include Bad Gyal, Belinda, Danna, Debi Nova, Mon Laferte, Zhamira Zambrano, and moderator Ingrid Fajardo (Social Media Manager/Staff Writer, Latin, Billboard).

• All in the Family, Featuring Eslabón Armado and Yahritza y Su Esencia presented by Walmart: For two of Mexican music’s top acts, success lies in keeping it in the family, as both groups are managed by their relatives. The panel will spotlight Yahritza y Su Esencia with their manager and sister, Adriana Martinez, and Eslabón Armado with their manager, Nelida Oseguera.
• 

  Gloria Estefan

  Icon Q+A Featuring Gloria Estefan: In this exclusive session, legendary artist Gloria Estefan reflects on her storied career and her lasting impact on the industry moderated by Sigal Ratner-Arias, Deputy Editor of Billboard Español.

• Nuevo Mexicano: Peso Pluma and Friends: Superstar Peso Pluma curates a panel featuring some of the most exciting rising artists in the new Mexican music movement, including Fidel, Jasiel Núñez, Junior H, and Tito Double P.
• The Superstar Q+A Featuring Young Miko: Emerging star Young Miko shares her insights and experiences in the music industry, discussing her artistic vision and the future of Latin music. This engaging conversation is moderated by Griselda Flores, Senior Editor at Billboard.
• Billboard En Vivo Featuring Grupo Frontera presented by Smirnoff Ice (Wynwood Marketplace): Regional Mexican music stars Grupo Frontera will headline Billboard En Vivo, with Majo Aguilar opening the show at the Wynwood Marketplace. This event is free for all Billboard Latin Music Week INSIDER PASS HOLDERS. Entry for pass holders is first come, first served. Non-INSIDER pass holders can purchase tickets starting at $40 at BillboardLatinMusicWeek.com. 
• Rimas Publishing 10th Anniversary Showcase: Join us at M2 (1235 Washington Ave., Miami Beach) as Rimas Publishing celebrates its 10th anniversary. This event is limited in capacity, and INSIDER PASS HOLDERS will be admitted on a first come, first served basis. Please show your badge and ID at the door. This event is for attendees ages 21 and above.

Wednesday, October 16

• The Legacies Featuring Camila Fernández, Chiquis, Lupita Infante, and Majo Aguilar: Presented by Smirnoff Ice, the four artists—Camila Fernández, Chiquis, Lupita Infante, and Majo Aguilar will discuss how they are taking their illustrious family names and trailblazing with their own sounds. Moderated by Luana Pagani, founder of Fairwinds.
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  Maria Becerra

  Mental Health: Global sensation Thalia returns to Billboard Latin Music Week for an open discussion about mental health and stardom with Argentine superstar Maria Becerra.

• The Winning Combination of Sports and Music presented by Walmart: Featuring Piso 21, Inter Miami CF’s Leonardo “Leo” Campana and Igor Lichnovsky from Club América and the Chilean national team, this panel will delve into how athletes and musicians are collaborating more closely to promote both industries, highlighting the powerful synergy between sports and music. The panel will be moderated by Emmy-winning Didi Sports CEO Daniella Durán.
• The Sony Music Publishing Icon Q&A With JOP (Jesús Ortiz Paz) presented by Sony Music Publishing: Fuerza Regida’s frontman, JOP (Jesús Ortiz Paz), offers a rare glimpse into his career and vision in this exclusive conversation. Introduced by Jorge Mejia, President/CEO of Sony Music Publishing Latin America and U.S. Latin.
• 

  Danny Ocean

  Venezuela Rising: In six months, Venezuela went from opening its doors wide to concerts by international stars to a hotly disputed election, all while the Venezuelan music movement surges stronger than ever. Artists Danny Ocean, Lele Pons, Mau y Ricky, and Nacho discuss the role of Venezuelan music in this moment of cultural and political upheaval. Moderated by Sigal Ratner-Arias, Deputy Editor of Billboard Español.

• Icon Q+A Featuring Pepe Aguilar: Pepe Aguilar, a monumental figure in the Latin music scene, will sit down for an exclusive Icon Q&A with Leila Cobo, Chief Content Officer, Billboard Latin/Español. Aguilar will discuss his close to four-decade career, his family’s rich musical legacy and traditions, his role as an executive leading his own record label, and his current musical projects.
• 

  NMIXX

  K-Pop Goes Latin With NMIXX: In Latin Music Week’s first-ever K-pop x Latin music panel, K-pop group sensation NMIXX  (Bae, Haewon, Jiwoo, Kyujin, Lily, and Sullyoon) will discuss the explosion of K-pop in the Latin market, and its future en español.Moderated by Lyndsey Havens, Deputy Editor of Billboard.

• Icon Q+A Featuring Alejandro Sanz: International music superstar Alejandro Sanz will participate in an exclusive Icon Q&A with Leila Cobo, Billboard’s Chief Content Officer, Latin/Español.
• From Viral Hits to Billboard Charts: The Power of Content Creators: Content creators Domelipa, Mario Bautista, Marko, Sophia Talamas, Yeri Mua and moderator Kunno will discuss the synergies between content creation and music.
• The Intersection of Latin and Hip-Hop with Fat Joe and N.O.R.E.: Hip-hop legends Fat Joe and N.O.R.E. delve into how Latin music and hip-hop have increasingly converged, shaping the global music scene. Moderated by Jesús Triviño, Senior Director of Industry Relations and Global Latin Culture and Content at TIDAL.
• The Superstar Q+A Featuring J Balvin Presented by Cheetos: Global superstar and entrepreneur J Balvin will participate in an exclusive superstar Q&A with Billboard’s Leila Cobo.
• Next-Gen Reggaeton: An Evening Curated by J Balvin Featuring Dei V, Omar Courtz, Saiko and the Cheetos   House of Huella  (Wynwood Marketplace): J Balvin curates a special evening showcasing the next generation of reggaeton stars, including performances by Dei V, Omar Courtz, and Saiko at Wynwood Marketplace. The event will feature Cheetos’ House of Huella, with immersive activations that encourage fans to leave their mark on the future. This event is open to the public and free to all Billboard Latin Music Week pass holders. This event has a limited capacity, and Latin Music Week attendees will be admitted on a first come, first served basis. Please arrive early. Show your LMW attendee badge for entry at the door.
• Regional Mexican Music Showcase Presented by Infinifox Group Company and Vizual (at Azteca South Beach). This event is limited capacity and LMW Insider Badge Holders will be admitted on a first come first served basis. Please show your badge and ID at the door. The event is 21+. 

Friday, October 18

• Billboard Latin Music Week 35th-Anniversary Celebration! presented by Smirnoff Spicy Tamarind: Celebrate 35 years of Billboard Latin Music Week with a special concert featuring Ana Mena as the opening act, along with performances from Belinda, Elvis Crespo, FloyyMenor, Tito Double P, Young Miko, and comedy set by George Harris at The Fillmore Miami Beach. This event is included for all Billboard Latin Music Week INSIDER PASS HOLDERS. Tickets are available to the public starting at $35 at BillboardLatinMusicWeek.com.

Billboard Latin Music Week will coincide with the 2024 Billboard Latin Music Awards, which will take place in Miami, Florida and broadcast on Sunday, October 20, at 9pm/8c on Telemundo. Please note, Latin Music Week tickets will not include access to the awards show this year. Instead, Billboard will host a special 35th-year anniversary celebration on the evening of October 18 where INSIDER badge holders will receive exclusive invitations to this star-studded event.

Billboard Latin Music Week sponsors include Azzaro Parfums, Cheetos, Chevron, DoorDash, Johnnie Walker Blended Scotch Whisky, McDonald’s, Smirnoff, Smirnoff ICE, Ulta Beauty, and Walmart.

• Azzaro Parfums will feature immersive fragrance sampling stations onsite.
• Cheetos will return for year three of the BillboardLatinMusicWeek.com partnership, which is all about inspiring and uplifting the Latino community. Fans will be able to step into the world of J Balvin & Cheetos at the Next Gen Reggaeton: An Evening Curated by J Balvin event and leave their mark with Cheetos-inspired games, bold flavors & beats from the next generation of Reggaeton.
• Chevron will host a “Refuel Station” at The Fillmore.
• DoorDash will curate a menu of featured restaurants, and host a sampling station for fans to try the best of local Miami cuisine.
• Johnnie Walker, celebrated for its progress and championing cultural changemakers, Johnnie Walker Black Label will be the exclusive spirits partner of Billboard’s Latin Power Players and launching a mentorship program for rising Latin music artists over the coming weeks.
• McDonald’s will host the En Vivo concert on October 15 as the exclusive QSR sponsor of Billboard Latin Music Week. Celebrating the strong connection between the Hispanic and Latino communities and their love for music, fans can look forward to a unique, curated experience, featuring an exclusive DJ set, branded photo opportunities, and a sampling of their favorite McDonald’s menu items.
• Smirnoff will return as the exclusive Vodka partner, highlighting their Smirnoff Spicy Tamarind flavor to bring sweet and spicy sips all week long as the presenting sponsor of Billboard Latin Music Week’s 35th Anniversary.
• Smirnoff ICE will host a vibe-filled En Vivo concert for the most influential tastemakers and passionate music fans as the official Malt Beverage partner.
• Ulta Beauty will present the The Women’s Panel, Global Rising: A Conversation with Female Stars from Around the Globe.
• Walmart will take over Latin Music Week’s Backstage Video Lounge, transforming the space with the new, exclusive Nuevolution collection that spotlights visionary creatives shaping culture.

Billboard Latin Music Week is proud to partner with Save The Music as its official non-profit partner this year. Save The Music, a 501(c)(3) organization, is dedicated to empowering students, schools, and communities through music education, ensuring equitable access to resources nationwide, including Miami.

For more information on Billboard Latin Music Week and the latest updates, visit BillboardLatinMusicWeek.com.

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