Bloomberg Línea 500: The People Who Move Latin America
14 Oct 2021 by Simon Mayorga in Advice, Advice, Business, Career, Celebrities, Event, Fame, Film, Films, Finance, General, Home, Money, Music, Pleasure, Power, Products, Sports, Stars, Television
Almost two months after its official launch, Bloomberg Línea presents Latin’s America 500, a list of people who, according to this financial and business content platform, move the region.
“Our editorial team has researched and considered the most prominent figures in different industries to create this exclusive list that includes those whose influence creates recognizable impact in the region,” said Kaio Philipe, Chief Operating Officer of Bloomberg Línea.
The list, which the editors of Bloomberg Línea say is “a living entity” that will change as powerful initiatives from new players emerge, includes some well-known names as well as emerging personalities from business and finance in Latin America.
Among the most relevant people are businessmen such as Carlos Slim (América Móvil, Mexico), representatives of business dynasties, such as Adriana Cisneros (Grupo Cisneros, Venezuela), and entrepreneurs who are beginning to making a name for themselves, such as Beatriz Fernández (Crepes & Waffles, Colombia) or Carlos García (Kavak, Mexico).
According to Toni Sciarretta and Alejandro Ángeles, News Directors for Portuguese and Spanish respectively at Bloomberg Línea, this is an initiative that will bring together business professionals who have established their influence either by themselves or by continuing their family legacies, as well as entrepreneurs who already stand out in their fields.
“It’s a collection of characters who are growing strong, others emerging and consolidating, and the new generation that includes founders of unicorn companies, a boom in Latam recently,” said Ángeles.
Almost two years after the first strain of news on a new coronavirus that mutated into a pandemic and triggered the biggest economic, health, and social crisis in many decades, Bloomberg Línea journalists spent several months researching, reporting and consolidating the list of Latin America’s 500.
“The selection involved editorial teams from each of the countries in which Bloomberg Línea is present, with nominations from the editorial teams from Argentina, Brazil, Chile, Colombia, Mexico, Panama, Peru, Venezuela, and the U.S. They were chosen under the premise that they are proud to represent Latin America and excel in their business or social arenas. The list of the 500 most influential people in Latin America aims to reinforce and value the efforts of people who contribute to the transformation of the region’s reality, traditionally marked by its economic and political challenges and difficulties,” said Bloomberg Línea’s editorial team.
“What they have in common is that they are all people who are not let down by the many difficulties and limitations of Latin America, and who wake up every day willing to fight for a better business environment,” said Sciarretta.
The list includes people from Brazil, such as singer and entrepreneur Anitta; Gilberto Mautner, one of the founders of Locaweb; and Jean Jereissati, president of the Ambev group. From Mexico it includes Eugenio López, the heir to the Jumex and La Costeña food and drinks giants; Mónica Aspe, CEO of AT&T Mexico; and Myriam Cosío, from Clip. Argentina includes Miguel Galuccio, CEO of Vista Oil & Gas; and Verónica Marcelo, from Natura Argentina, as well as Lionel Messi. Also Simón Borrero, CEO of Rappi (Colombia), Bernardita Araya, from Chile’s Empresas CMPC, and Aimeé Sentmat, from Banistmo, Panama, are in the list.
“The 500 list is also enriched by other personalities ranging from billionaires to people who have efficiently achieved results in their fields,” said Ángeles.
According to the COO, in just a few weeks, Bloomberg Línea’s visitors amounted to over 1 million on its sites. And the new editorial brand reached another milestone: it reached over 100,000 streams of the podcast “La Estrategia del Día” launched on September 2nd and quickly becoming the most-streamed News and Business News podcast in the charts, according to the analytics tool Chartable.
With this audience level and acceptance, says Philipe, the digital platform is preparing to launch new ventures, such as a series of podcasts in Argentina, Colombia, and Brazil, led by the editors in these markets. “Plans are to increase the new multimedia projects and launch podcasts, videocasts, as well as web series with relevant topics for the Latin American ”.
Announced in April 2021, Bloomberg Línea is a partnership between Falic Media and Bloomberg Media, it officially launched its platform in August 2021.
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